A Student's Guide to Foundations Writing is the University of Arizona's proprietary composition course text that is now in its 38th edition. Hayden-McNeil/Macmillan Learning Curriculum Solutions has worked with UA since 2004 on this special program and continues to fund an annual development grant as part of our services. The University of Arizona's Writing Program Guide is comprised of 5 parts:
The Guide has been a collaborative effort of UA faculty, graduate students and foundations writing students. New to the program in fall 2017 is the inclusion of access to Macmillan Learning's digital support tools for English composition - Writers Key and Writer's Help 2.0. The text is printed on 100% recycled stock and contains permissioned work in addition to their original content. The Foundations Writing Program will be evolving to 100% digital resources for 2018/2019.
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The University of Alabama's First-year Writing Program did not require a writing handbook until 2005, when the faculty adopted A Writer's Reference, with their main goal to achieve consistency across the program, particularly in their coverage of sentence-level errors and writing concepts. An initial customization in 2007 included original content alongside Bedford media access, and we produced for them a custom handbook, attractively branded in crimson, featuring a personal welcome for UA students. In 2011, program director Karen Gardiner hoped to deepen content related to course goals and objectives and maximize the usefulness of the handbook for her students. For the seventh edition in fall 2011, the Bedford custom team worked closely with Hacker handbook editors, Karen, and her colleagues in the Writing Program to correlate goals and objectives for first-year students to support offered throughout A Writer's Reference. The faculty also expanded handbook coverage of research and the ethical use of sources and developed an introduction to the UA Library System. Since the seventh edition, with each new academic year, we collaborate with UA faculty to help them revise and add to their content, always ensuring alignment between current goals and objectives and coverage in A Writer's Reference. Our exceptional, personalized service has allowed us to ensure delivery of a consistently high-quality product and, crucially, to maintain a close relationship with faculty in this important writing program.
Brenda Helmbrecht at Cal Poly was a new author for the fall of 2013. Fresh Voices, a collection of writing from first-year students, is intended to help new students create their own voice while progressing as writers. The essays selected for Fresh Voices are a showcase for the talented writers in Cal-Poly's first-year writing program, and encourage a new batch of students to break old habits.
Brenda worked with Hayden-McNeil to create a design and layout that would be functional and eye catching. Color coded tabs help students navigate the sections of the reader with ease, and text boxes lead students to websites with additional information about topics discussed within the reader.
The English Department at College of the Desert had offered a choice of texts for their instructors to use for their English 061 course, but they saw a need to use one common text so students could switch sections without having to switch to a new book--and so that instructors could have a unified approach. For Fall 2016 they chose Green and Lawlor's integrated reading/writing text Read, Write, Connect, customizing by adding their own student learning outcomes to the front of the book. To further assist students with their writing, they also chose to add at no additional cost two ForeWords modules--Strengthening Academic Writing Skills and Sentence Guides for Academic Writers. With an attractive custom cover featuring a photo of their campus, the book is designed just for College of the Desert students. We look forward to checking back with them to see how their custom edition is working for them and to further refine their textbook to suit their needs.
As a high school, the Lincoln Nebraska Public Schools needed to comply with NASTA specifications, but they were ready to roll to the new edition of Abcarian's Literature: the Human Experience, a college-level text. In addition to making the necessary changes to comply with NASTA specifications, we also created a hardcover edition for them at a reduced cost. Although books were for spring, we sent them in October to give them plenty of time to prepare. We ran with the first printing and sent thirty-six desk copies as soon as they came off the press, free of charge.
The English faculty at Old Dominion University had been using Kennedy's Backpack Literature from Pearson. They were looking for something that would allow them to add in their own content. This content was different from what we typically see in English custom: material about the department or the writing center. Instead, through the inclusion of original works of poetry and fiction from the ODU faculty they strove to show students the value of literature and creative writing. Roughly two poems from each faculty member plus a short story, we added about 30 pages to the back of Literature to Go. The faculty received a $1 royalty to support underfunded programs. Additionally, they invited franchise author, Michael Meyer, to visit the school that spring.
Pikes Peak Community College first adopted the Second Edition of From Inquiry to Academic Writing for their year-long Composition I and II course to provide students with the most comprehensive rhetoric/reader they could find and with additional readings and student essays they chose added for maximum effectiveness in the classroom. They were so happy with their custom edition that when the Third Edition came in out in 2016 they revised their custom, working again with our editorial staff to update their supplementary readings to go with themes taught in the book.
In the spring of 2016, instructors at the University of La Verne's writing program were looking for a rhetoric to address both the culture-writing approach common in the first semester and a research-based approach for the second semester. To keep the cost to students reasonable, they wanted to create a text that included only the content they needed. The curriculum solutions team at Macmillan Learning sent copies of existing Bedford texts that covered these types of writing, and writing program chair Jolivette Mecenas was excited that she could pick and choose the coverage she wanted and add her own content as well. Our editorial staff worked closely with Professor Mecenas to create the University of La Verne's own unique two-part rhetoric, with Part 1 containing chapters from Lunsford's The Everyday Writer, with its great coverage of the writing process, and Part 2 containing chapters from Palmquist's popular Bedford Researcher on the research process. The school added their own introductory text at the beginning of the book, including a welcome letter to students and information about their writing program. Lastly, we designed an attractive cover using school colors and photos of their campus, including their leopard mascot. Professor Mecenas was thrilled with the results, telling us: "The book looks great - exactly the book we were looking for!"
More than ten years ago, our sales team began working with the English Department at U T Knoxville to learn about their new approach to teaching English 102, working with them as they class-tested several Bedford/St. Martin's writing texts. Out of this was born, in 2006, one of our first complex Bedford/St. Martin's custom texts. Working with the composition director, our in-house team helped them craft a book that combined the chapters they wanted from five different Bedford texts with their own content, photos, and student essays. The resulting book was carefully edited and beautifully designed, with all the varying text styles and pedagogy seamlessly woven together to make an effective text for their course. Over the years, our curriculum solutions team of editors, sales reps, and specialists has continued our successful partnership with the department, working together to revise their content and switch out the Bedford content as needed through four editions, addressing the changing needs of the course to provide great service and a superior custom rhetoric.
The faculty at Washington State University were interested in Markel's Technical Communication, but knew they wouldn't cover all the material. To accommodate for this, we removed five full chapters and the appendix handbook. Rather than repaginate completely, we updated the front matter and TOC to reflect the jumps in the page numbering. Additionally, we added a full index for further clarity. The book was also given a custom cover that included the school and course name. Ultimately, the custom paperback was packaged with six-month access to LaunchPad. Meaning, students had the best of both world: a print book tailored to their course and a digital option with accompanying resources as well.