Second Edition   ©2016

Practical Strategies for Technical Communication with 2016 MLA Update

Mike Markel (Boise State University)

  • ISBN-10: 1-319-14313-X; ISBN-13: 978-1-319-14313-8; Format: Paper Text, 560 pages


Instructors
Coverage of all the major tech comm applications helps students learn to write and design letters, e-mail, microblogs, resumes, proposals, reports, descriptions, instructions, presentations, and more. Annotated examples offer plenty of opportunities for analysis, and exercises help students practice new skills.

Practical help with the process of writing technical documents. In addition to solid coverage of audience and purpose, research, style, and document design, the book offers user-friendly features to guide students. These include Focus on Process boxes that highlight variations in the writing process or key steps that require special attention, Guidelines boxes that offer practical help with specific tasks, and Writer's Checklists to aid in revision.

Choices and Strategies charts help students think rhetorically. These charts, an instructor favorite and redesigned to be more useful than ever, guide students in making decisions such as how to respond to readers' attitudes, how to choose appropriate graphics, and how to choose the best media or technology tools to achieve their purpose.

Integrated coverage of social media and new technologies gives students the most up-to-date advice in the context of specific tasks and documents. For software tasks, Tech Tips throughout the book offer step-by-step instructions for creating graphics, modifying templates, designing slides, and more.

A full chapter on ethics as well as Ethics Notes throughout the book remind students to focus on the ethical considerations and implications of their writing.

The student-friendly design serves as a model of the book’s own advice. Freshened and updated to highlight key concepts and features, the design includes helpful checklists, annotated visual examples, easy-to-reference guidelines, and easy-to-follow cross-references in the margins.