Second Edition   ©2016

Practical Strategies for Technical Communication with 2016 MLA Update

Mike Markel (Boise State University)

  • ISBN-10: 1-319-14313-X; ISBN-13: 978-1-319-14313-8; Format: Paper Text, 560 pages


Instructors
Now with LaunchPad. LaunchPad, Macmillan's customizable online course space, includes an ebook version of the text and offers an array of book-specific materials including a test bank, LearningCurve adaptive quizzing activities, multimedia Document Analysis Activities, cases, tutorials, and other resources that you can adapt, assign, and mix with your own.

A visual approach to instruction.
New "Thinking Visually" graphics provide an accessible, modern take on key principles and concepts covered throughout the text.

Real-World Sample documents, including a Prezi presentation and press release being developed in Quip, are annotated with insights from the employees who designed them help students understand how rhetorical choices are made in the workplace.

Thoroughly revised introduction and examples throughout the text now highlight how collaboration is reshaping the workplace and the field. The second edition shows writers how to collaborate with future customers, stakeholders, and the public to produce technical documents. Essential updates include even more robust coverage of audience and purpose, annotated examples of documents produced in conjunction with stakeholders, and discussions of new research methods that entail audience analysis.

New kinds of writing reflect new practices that focus on communication as a process.
Guidelines for managing a company microblog account, coverage of instructions delivered through help forums and discussion boards, and other new material on communication processes help students focus not only on documents and reports but on the types of ongoing communication they’ll need to manage.