Eleventh Edition   ©2012

The Social Animal

Elliot Aronson (University of California, Santa Cruz)

  • ISBN-10: 1-4292-3341-9; ISBN-13: 978-1-4292-3341-5; Format: Paper Text, 431 pages

A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.
 
"STILL THE BEST...A MASTERPIECE!"
-Contemporary Psychology

"The simplest, most entertaining introduction to social psychology. It is as though the reader is having a conversation with a stimulating, learned scholar with a good sense of humor."
-Community College Quarterly