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Ch.7: Social Influence
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Social Psychology offers a fresh approach to the study of social psychology, integrating theory, research, and applications into a coherent, contemporary portrait of the field that no other available text can match.
Drawing on over 50 years of combined teaching and research, Greenberg, Schmader, Arndt, and Landau guide students through the rich diversity of the science of social psychology and its insights into everyday life. Each chapter organically weaves together explanations of theory, research methods, empirical findings, and applications, showing how social psychologists accumulate and apply knowledge toward understanding and solving real-world problems.
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