Twelfth Edition   ©2018

Technical Communication

Mike Markel (Boise State University) , Stuart A. Selber (Pennsylvania State University)

  • ISBN-10: 1-319-05861-2; ISBN-13: 978-1-319-05861-6; Format: Paper Text, 784 pages

A consistent focus on audience and purpose teaches students to apply the principles of technical communication and adapt effectively to every writing situation and genre. Integrated advice and strategies for intercultural communication help writers meet the needs of diverse audiences.

Real-world sample documents are drawn from a range of disciplines and topics relevant to technical communication—from healthcare to marketing to engineering—as well as a wide range of print and digital sources. The sample proposal, progress report, and recommendation report work together as a sequence to demonstrate the variety of documents that can be involved in a single large project.

The student-friendly design serves as a model of the book’s own advice, with helpful checklists, annotated visual examples, easy-to-reference guidelines, and easy-to-follow cross-references in the margins.

Ethics Notes in every chapter remind students to consider the ethical implications of various writing situations and choices, always encouraging the highest standards of professionalism.

Opportunities for practice in every chapter include Document Analysis Activities, Exercises, and Cases, which get students working on real-world documents in the context of workplace scenarios.

LaunchPad for Technical Communication combines an interactive e-book with high-quality multimedia content and ready-made assessment options:

  • LearningCurve adaptive activities covering the first ten chapters of the text as well as the most serious grammatical errors and ESL topics
  • Document Analysis Activities with opportunities to assess multimedia sample documents, such as a proposal delivered as a Prezi presentation and instructions that use video screen capture
  • End-of-chapter cases that offer convenient downloads of the documents students need to work with
  • Digital writing tutorials that suggest ways to use free or common tools
  • A test bank that supports summative assessment.

LaunchPad also provides access to a gradebook that offers a window into your students' performance—either individually or as a whole. To learn more about LaunchPad for Technical Communication or to request access, go to launchpadworks.com.