First Edition   ©2014

Writer/Designer

A Guide to Making Multimodal Projects

Kristin L. Arola (Washington State University) , Jennifer Sheppard , Cheryl E. Ball (West Virginia University)

  • ISBN-10: 1-4576-0045-5; ISBN-13: 978-1-4576-0045-6; Format: Spiral Bound, 176 pages

A process-focused approach introduces and illustrates foundational concepts, while tying them to the practices students will actually use in creating their projects.

Write/Design assignments in every chapter lead students through every step of the process of writing and designing multimodal projects—from researching appropriate genres to finding useful tools and sources to drafting and revising in all kinds of media.

Process! activities throughout the book ask students to practice their skills and reflect on what they read, engaging them with the content and encouraging them to think critically and learn by doing.

Case Studies in every chapter highlight and analyze examples of real-world writer/designers at work, demonstrate theoretical concepts in practice, and offer models and inspiration for students. Case Studies include student-created webtexts and videos, professional web and print design work, and institutional documents like government Web sites.

E-Pages for Writer/Designer, including tutorials from ix: visualizing composition 2.0, take advantage of what the web can do: showcase real multimodal examples like video, audio, and animation in their real forms, not as print approximations.