First Edition   ©2014

Writer/Designer

A Guide to Making Multimodal Projects

Kristin L. Arola (Washington State University) , Jennifer Sheppard , Cheryl E. Ball (West Virginia University)

  • ISBN-10: 1-4576-0045-5; ISBN-13: 978-1-4576-0045-6; Format: Spiral Bound, 176 pages

Introduction for Students

Chapter 1: What are Multimodal Projects?

The Modes, How Do They Work?

     [ix] Text, from ix: visualizing composition

     Linguistic Mode

     Visual Mode

     Aural Mode

          [e-Pages] Opening Theme, The Colbert Report 

          [e-Pages] Creative Commons, Wanna Work Together?

     Spatial Mode

     Gestural Mode

          [e-Pages] President Obama Speaking at 9/11 Memorial Service

Understanding Medium, Mode, and Affordances

Case Study: Multimodality in Action

     [e-Pages] Interactive map from Recovery.gov

Putting Multimodality to Work as a Writer/Designer

WRITE/DESIGN ASSIGNMENT: Describing Multimodality in Everyday Texts

Chapter 2: Analyzing Multimodal Projects

Rhetoric and Multimodality

Rhetorical Analysis

     Audience 

          [ix] Audience, from ix: visualizing composition

     Purpose 

          [ix] Purpose, from ix: visualizing composition

     Context 

          [ix] Context, from ix: visualizing composition

     Author

     Genre

Case Study: Analyzing the Rhetorical Situation

Case Study: Analyzing Design Choices

     Emphasis

          [ix] Emphasis, from ix: visualizing composition

     Contrast

          [ix] Contrast, from ix: visualizing composition

     Organization

          [ix] Organization, from ix: visualizing composition

     Alignment

          [ix] Alignment, from ix: visualizing composition

     Proximity 

          [ix] Proximity, from ix: visualizing composition

Writing and Designing Rhetorically

WRITE/DESIGN ASSIGNMENT: Rhetorical Analysis of Multimodal Texts

Chapter 3: Choosing a Genre and Pitching Your Project

Exploring the What and How

     [e-Pages] Maria Andersen, Playing to Learn?

WRITE/DESIGN ASSIGNMENT: Researching your Project Idea

Genre Conventions

     [e-Pages] Bush, Games-Based Learning 

     [e-Pages] Maelia, Using Web-Based Games to Support 21st Century Learning

Case Study: Looking at Genre Conventions

WRITE/DESIGN ASSIGNMENT: Analyzing Genre & Genre Conventions

Pitching Your Project

     [e-Pages] Sample Student Pitch Presentation

WRITE/DESIGN ASSIGNMENT: The Pitch

Chapter 4: Working with Multimodal Sources

Finding Credible Sources

Case Study: Multimodal Research Processes

Sources and Assets

WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part I

Ethics of Collecting Sources and Assets

     Copyright

     Fair Use

     Permissions

     Creative Commons

WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part 2

Designing Your Citations 

     Provide Enough Information for Readers

     Use a Credible Citation Style for Your Genre

     [e-Pages] Classic Movie Credits

WRITE/DESIGN ASSIGNMENT: A Multimodal Annotated Source List, Part 3

Chapter 5: Conceptualizing and Collaborating

But How Do I Make A Multimodal Text?

     Case Study: Assessing the Affordances of Web Editors and Image Editors

     [e-Pages] Ariel Popp, Life-Based Web Comics

WRITE/DESIGN ASSIGNMENT: Technology Review

Collaborating Effectively

     Case Study: Collaborative Composing Strategies

     Guidelines for Successful Collaborations

     Case Study: Assessing Technologies for Collaboration

WRITE/DESIGN ASSIGNMENT: Group Contract

Proposing to Get it all Done

WRITE/DESIGN ASSIGNMENT: Project Proposal

Organizing and Sharing Assets

WRITE/DESIGN ASSIGNMENT: Creating a Style Guide

Chapter 6: Designing Your Project

Mockups

     Case Study: Using Mockups to Refine Ideas and Get Feedback

     [e-Pages] Web site mockup for The Kitchen Sync

Storyboards

     [e-Pages] Tasha’s storyboards and final video

WRITE/DESIGN ASSIGNMENT: Creating Your Design Concept

The Feedback Loop

WRITE/DESIGN ASSIGNMENT: Getting Feedback

Making Sure You Have What You Need

WRITE/DESIGN ASSIGNMENT: Revisiting Your Assets List

Chapter 7: Revising and Reviewing Your Project

Rough Cut Planning

     Mockup/Storyboard

     Assets

     Timeline

Creating a Rough Cut

WRITE/DESIGN ASSIGNMENT: Rough Cut

Moving From Rough Cut to Rough Draft

WRITE/DESIGN ASSIGNMENT: Rhetorical Situation & Genre Conventions Summary

Getting and Giving Feedback

WRITE/DESIGN ASSIGNMENT: Peer Review

Using Feedback to Revise Your Rough Draft

WRITE/DESIGN ASSIGNMENT: Revise Your Project

Chapter 8: Putting your Project to Work

Finalizing your Project

     Who Will Use Your Project?

     How/Where Will They Use It?

     What’s Your Future Access Plan?

Preserving Projects through Metadata

Sharing Your Final Project

     Case Study: Final Report

     [e-Pages] Sample Student Final Report

WRITE/DESIGN ASSIGNMENT: Your Final Report

Documenting Your Design Process for Future Users

WRITE/DESIGN ASSIGNMENT: A Documentation Guide

The Afterlife of Multimodal Projects: Privacy and Security