Media & Culture
Eleventh Edition   ©2017

Media & Culture

An Introduction to Mass Communication

Richard Campbell (Miami University of Ohio) , Christopher R. Martin (University of Northern Iowa) , Bettina Fabos (University of Northern Iowa)

  • ISBN-10: 1-319-06827-8; ISBN-13: 978-1-319-06827-1; Format: e-Book Agency, 656 pages

1      Mass Communication: A Critical Approach

DIGITAL MEDIA AND CONVERGENCE

2      The Internet, Digital Media, and Media Convergence

3      Digital Gaming and the Media Playground

SOUNDS AND IMAGES

4      Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6      Television and Cable: The Power of Visual Culture

7      Movies and the Impact of Images

WORDS AND PICTURES

8      Newspapers: The Rise and Decline of Modern Journalism

9      Magazines in the Age of Specialization

10     Books and the Power of Print

THE BUSINESS OF MASS MEDIA

11      Advertising and Commercial Culture

12      Public Relations and Framing the Message

13      Media Economics and the Global Marketplace

DEMOCRATIC EXPRESSION AND THE MASS MEDIA

14      The Culture of Journalism: Values, Ethics, and Democracy

15       Media Effects and Cultural Approaches to Research

16        Legal Controls and Freedom of Expression