(University of California, Santa Barbara)
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Cognition: Theory and Practice provides the links between theory, experimental findings, and ordinary human activity, showing students how the field of cognitive psychology relates to their everyday lives. Here are several of Russ Revlin's favorite topics and examples from the text:
Where You Can Find It
Biological Preferences for Faces
Babies prefer to look at faces; but they also prefer attractive ones--both human and animals. Why?
Why are hyperactive children given stimulants? Shouldn't that make them even more hyperactive?
You buy the product from the advertisement that you hate. How can this be?
What language does Yoda speak and why are we able to understand him?
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