First Edition   ©2013

Cognition: Theory and Practice

Russell Revlin (University of California, Santa Barbara)

  • ISBN-10: 0-7167-5667-6; ISBN-13: 978-0-7167-5667-5; Format: Cloth Text, 640 pages

Cognition: Theory and Practice provides the links between theory, experimental findings, and ordinary human activity, showing students how the field of cognitive psychology relates to their everyday lives. Here are several of Russ Revlin's favorite topics and examples from the text: 

Topic 

 Example  

Where You Can Find It 

Biological Preferences for Faces

Babies prefer to look at faces; but they also prefer attractive ones--both human and animals. Why?

Page 17

Attention Deficit

Why are hyperactive children given stimulants? Shouldn't that make them even more hyperactive?

Pages 77-78

Gestalt Principles Your TV remote is more organized than it looks. How so? Page 89

Implicit Memory

You buy the product from the advertisement that you hate. How can this be?

Page 153

Language Structure

What language does Yoda speak and why are we able to understand him?

Page 281

Unconscious Thinking "Sleeping on it" actually works in making choices and beats deliberate thought. Why? Pages 439-440
Sunk Costs Effect You put money in a vending machine, but nothing comes out. Should you put more in? Pages 450-451