(University of Texas, Austin)
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Chapter 9: Speech Craft
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A key difference between Speech Craft and other introductory public speaking texts is one of emphasis: speechmaking is presented, first and foremost, as the indispensable art of community-building. Learning the skills of writing and delivering a
speech will help students in their education, in their careers, in participating in public life, and most certainly in advocating for social change. But more fundamental to all of these ends is the means of building relationships with groups. Throughout Speech
Craft, students are presented with powerful examples and explanations of concepts that highlight activism, social change, and community building. The result is a text that shows students public speaking is an art that aspires toward being
with others, toward sharing, and however paradoxically, toward listening better; it shows that the craft of speaking is not about you, it's about us.
Please scroll through these from-the text examples and evidence that highlight Speech Craft's unique emphasis on community and social change. After looking through, take this
two question survey to tell us what you think.
Chapter 2 combines listening and ethics, topics typically covered separately, into a single chapter. By bringing these topics together and providing modern examples, students can more easily see the connections between listening and speaking. They learn
that to be an ethical speaker one must first connect with a community and be an ethical listener.
In Chapter 3: Audience Analysis, Speech Craft breaks from the classic historical speeches and instead features Harvey Milk, the first openly gay elected official in the United States. The sidebar feature explores how Milk delivers his speech "Hope" to
an audience that consisted mostly of lesbian, gay, bisexual, and trans people.
Chapter 7 opens with a photo from one of the protests against the Dakota Access Pipeline. The chapter focuses on organizing a speech and compares this process to organizing a protest—an excellent example of how the author is able to bring community and
social change into even the most pragmatic, skills-based portion of the course.
While most books cover special occasion speeches, like toasts and eulogies, rarely is this speech connected back to the idea of community. In Chapter 13: Celebratory Speaking, Josh Gunn emphasizes how celebratory speaking brings together the community
in a celebration of the present. Regarding eulogies, he notes that "When you speak to honor a loved one, friend, or colleague, you are speaking to praise the life he or she lived, his or her redeeming qualities or deeds, and to bring the audience together
as a community in their memory of the deceased in the present."
Like the Celebratory Speaking chapter, Chapter 17: Workplace and Professional Speaking, more deeply connects community-building and social change with a type of speech, in this case professional speech. This is largely accomplished through his thorough
explanation of vocation. He tells students a vocation can be “a hobby, a desire to offer help to others, a need to minister to others, a drive to promote political change, an inspiration to fight for social justice, or even a quest to promote art. Understanding
the complex and often passionate character of our vocations means that our callings are unique to each individual.”
Speech Craft is the only introductory public speaking text to feature a full chapter on social change. It features a range of inspiring historical and modern examples from Rosa Parks, to the Arab Spring Protests in Tahrir Square, to Karlyn Kohrs Campbell
and the Women's Liberation Movement to Dr. Bryan McCann's work on prison reform. Social Change works extremely well as a closing chapter, and author Josh Gunn explains why: “I close with an examination of political advocacy and social protest because
the community-centered values of these kinds of public speaking underwrite all kinds of public speaking… We study public speaking and the art of building community, of informing others, and of persuading others because we seek to avoid hurting other
people. We study public speaking because we have achieved a society and culture in which speech is prized above the use of force. We study public speaking because we are free to do so, which is something to celebrate. Or to say the same thing in a different
way, as we have encountered over and over again over the course of this book: we study public speaking for love.”
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