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, Intro Psych is Intro Me.
is a uniquely personal introduction to the science of psychology. Driven by easy-to-understand writing and examples centered on the everyday experiences common to college students, this innovative project shows students how the essential concepts of psychology are relevant to their lives.
Integrated smartphone technology allows your students to experience psychology with the first-of-its-kind Chapter Apps feature and student-focused My Take videos. With a full chapter devoted to Diversity in Psychology as well as book-wide diversity coverage,
goes beyond others in the market to promote cultural fluency, showing how sex, gender, race, ethnicity, socioeconomic status, and other cultural factors affect how people experience the world. All these features come fully integrated in an online learning environment organized around learning outcomes and driven by the LearningCurve adaptive quizzing system, which gives each student a unique study plan and real-time feedback.