Economic Principles

A Business Perspective

Stephen Rubb & Scott Sumner

  • Case Studies

    In select chapters, we offer more thorough and in-depth analysis and application of broader economics issues in our Case Studies. These thoughtful and thought-provoking features provide students with opportunities to think critically about the economics at play in recent and historical events. Students are challenged to consider the myriad economic factors that influence both government and business decisions and, in turn, the economic implications of those decisions.

    Preview a sample