Economic Principles

A Business Perspective

Stephen Rubb & Scott Sumner

  • Table of Contents


    We invite you to explore the Economic Principles: A Business Perspective, First Edition Table of Contents below.  If you are interested in the Table of Contents for Microeconomic Principles visit here, or for Macroeconomic Principles visit here.

    To view the chapter-level details for each part, click the plus sign to the left of the part title.

  • Part I: An Introduction to Economics

    Chapter 1: The Basics of Economics

    Strategies for Decision Making

    Chapter 2: Why We Trade
    Production, Trade, and the Global Economy

    Part II: Foundations of Markets

    Chapter 3: Supply and Demand
    Determining Prices in a Changing Business Environment

    Chapter 4: Elasticity
    A Measure of Responsiveness

    Chapter 5: Consumer Choice
    Decision Making For Consumers

    Chapter 6: Economic Efficiency and the Power of Competitive Markets
    How Price Controls and Taxes Result in Deadweight Loss

    Part III: Foundations of Government and Public Policy

    Chapter 7: Taxes: An Economic Analysis
    Funding Government Spending

    Chapter 8: The Environment. Externalties, and Property Rights
    Market Failure and the Case for Government

    Part IV: Foundations of Finance and Business

    Chapter 9: Organizing a Business
    Corporations and Other Legal Structures

    Chapter 10: Stocks and Bonds
    Financial Markets and Personal Finance

    Part V: Market Structures and Profit Maximization

    Chapter 11: The Cost of Doing Business
    Production and Economic Cost

    Chapter 12: Perfect Competition
    Maximizing Profits in Highly Competitive Markets

    Chapter 13: Monopoly and Antitrust Laws
    Businesses With Market Power

    Chapter 14: Monopolistic Competition and Price Discrimination
    When Businesses Sell Differentiated Products

    Chapter 15: Oligopoly
    Strategic Decision Making and Game Theory

    Part VI: Special Topics in Microeconomics

    Chapter 16: Behavioral Economics and Strategy
    Implications for Pricing, Location, and Product Mix

    Chapter 17: Labor and Other Resource Markets
    Supply and Demand for Labor and Resources

    Chapter 18: The Distribution of Income
    Poverty and Income Inequality

    Chapter 19: Information, Insurance, and Health Care
    Markets With Adverse Selection and Assymetric Information

    Part VII: Key Macroeconomic Data

    Chapter 20: GDP and the Price Level
    Measuring the Performance of the Overall Economy

    Chapter 21: Unemployment and the Business Cycle
    Measuring the Performance of the Labor Market

    Part VIII: Foundations of Macroeconomics in the Long Run

    Chapter 22: Long Run Economic Growth
    What Explains the Wealth and Poverty of Nations?

    Chapter 23: Saving and Investment: A Macroeconomic Perspective
    How Saving Contributes to Economic Growth

    Part IX: Money and the Monetary System

    Chapter 24: The Monetary System
    What is Money, and Where Does It Come From?

    Chapter 25: Money and the Price Level in the Long Run
    The Quantity Theory and the Fisher Effect

    Part X: Foundations of Macroeconomics in the Short Run

    Chapter 26: Aggregate Supply and Aggregate Demand
    A Model of the Business Cycle

    Chapter 27: Monetary Policy
    How the Fed Tries to Stabilize the Economy

    Chapter 28: Fiscal Policy
    The Impact of Government Spending and Taxes on GDP

    Part XI: Special Topics in Macroeconomics

    Chapter 29: The Aggregate Expenditure Model
    A Fixed Price-Level Model of the Economy

    Chapter 30: The Role of Expectations in Macroeconomics
    Inflation, Unemployment, and Monetary Policy

    Part XII: Foundations of Global Trade

    Chapter 31: International Trade
    Doing Business Across Borders

    Chapter 32: Foreign Exchange Markets
    Doing Business in Multiple Currencies

    Chapter 33: International Finance
    The Macroeconomics of Exchange Rates and the Balance of Payments