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Economic Principles: A Business Perspective
First Edition   ©2019

Economic Principles: A Business Perspective

Stephen Rubb , Scott Sumner

  • ISBN-10: 1-4641-8249-3; ISBN-13: 978-1-4641-8249-5; Format: Cloth Text, 816 pages

Getting Down to the Business of Teaching Economics!

Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.