First Edition   ©2019

Economic Principles: A Business Perspective

Stephen Rubb , Scott Sumner

  • ISBN-10: 1-4641-8249-3; ISBN-13: 978-1-4641-8249-5; Format: Cloth Text, 816 pages

Relatable and current business examples ensure students learn traditional economic concepts.

Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of  theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.