Available 10.15.2018
Economic Principles: A Business Perspective
First Edition   ©2019

Economic Principles: A Business Perspective

Stephen Rubb , Scott Sumner

  • ISBN-10: 1-4641-8249-3; ISBN-13: 978-1-4641-8249-5; Format: Cloth Text, 816 pages

Getting Down to the Business of Teaching Economics! Where economics gets down to business

Created specifically for the economics course as taught in business schools, Economic Principles: A Business Perspective covers the fundamentals of economics in the context of today’s globalized business world, with strong examples, integrated technology, and practical pedagogy. Integrated business and policy briefs, in-depth case studies, chapter-ending business applications, thoroughly explained graphs and a battery of simple but useful learning tools support the intersection of theory and practice. It’s accompanied by a robust media component, SaplingPlus, which combines Sapling’s acclaimed online homework with a complete e-book and all interactive features for the text.