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The Essential Guide to Visual Communication
©2019

The Essential Guide to Visual Communication

Ryan McGeough

  • ISBN-10: 1-319-09417-1; ISBN-13: 978-1-319-09417-1; Format: Paper Text, 96 pages

Chapter 1: Introduction to Visual Communication
 “The More You Know, The More You See”
  Sensing
  Selecting
Perceiving
 Why Study Visual Communication?
 Checklist: Understanding Visual Communication

Chapter 2: Visual Composition and Design
 The Building Blocks of Visual Communication
  Dots
  Lines and Shapes
  Gestalt
  Color
  Depth
  Motion
 Checklist: Understanding Basic Design Principles
 Analyzing Visual Communication

Chapter 3: Visual Communication and Technology
 Past and Present Visual Communication Technologies
  The Printing Press
 Photography
Motion Pictures: Movies and Television
 Cinema/Movies
 Television
Internet and New Media
 New Media and Interactivity
 Political Effects of the Internet
Conclusion
Checklist: Understanding Visual Communication and Technology

Chapter 4: Visual Rhetoric
 Types of Visual Rhetoric
Iconic Images
  Image Events
  Monuments and Public Memory
  Propaganda
 Checklist: Understanding Visual Rhetoric
Analyzing Visual Rhetoric

Chapter 5: Visual Culture
 Interpreting Visual Communication
Three Types of Signs
Decoding Images
 Producing Visual Communication
  Framing Images with Words
  Altering Symbols
Memes
 Checklist: Interpreting Images
 Analyzing Visual Culture

References

Index