First Edition   ©2016

LaunchPad Solo for Professional Writing (Six Month Access)

Gerald J. Alred (University of Wisconsin -- Milwaukee) , Charles T. Brusaw (Sinclair Community College) , Walter E. Oliu

  • ISBN-10: 1-319-04666-5; ISBN-13: 978-1-319-04666-8; Format: LaunchPad Solo


Professional Writing Basics

Digital Tip: Creating an Outline

Digital Tip: Assessing Hardware, Software, and Applications

Tutorial: Cross-Platform Word Processing with CloudOn, Quip, and More

Digital Tip: Synchronizing Information

Digital Tip: Proofreading for Format Consistency

Digital Tip: Using PDF Files


Digital Tip: Using Collaborative Software

Digital Tip: Using Wikis for Collaborative Work

Digital Tip: Sharing Electronic Files

Digital Tip: Reviewing Collaborative Documents

Digital Tip: Incorporating Tracked Changes

Messages and Models

Sample Documents: Correspondence

Digital Tip: Professional E-mail

Digital Tip: Modified-Block-Style letter

Sample Documents: Proposals

Digital Tip: Feasibility Report

Sample Documents: Reports

Digital Tip: Digitally Enhancing Formal Reports

Digital Tip: Report Presented as a Web Site

Digital Tip: Creating an Index

Sample Documents: Questionnaires, Brochures, Flowcharts, and More

Research and Documentation

Digital Tip: Report with Sources

Tutorial: Tracking Sources with Evernote and Zotero

Research Checklists

Tutorial: Do I Need to Cite That?

Tutorial: How to Cite a Database in APA Style

Tutorial: How to Cite a Database in MLA Style

Tutorial: How to Cite a Web Site in APA Style

Tutorial: How to Cite a Web Site in MLA Style

Tutorial: How to Cite an Article in MLA Style

Tutorial: How to Cite a Book in MLA Style

Design and Visuals

Digital Tip: Creating Styles and Templates

Digital Tip: Report with Figures

Tutorial: Photo Editing Basics with GIMP

Presentations and Meetings

Digital Tip: Presentation Slides

Tutorial: Creating Presentations with PowerPoint and Prezi

Digital Tip: Scheduling Meetings Online

Digital Tip: Conducting Online Meetings

Tutorial: Audio Recording and Editing with Audacity

Job Search and Application

Sample Documents: Resumes and Job Application Letters

Digital Tip: Application Cover Letter

Tutorial: Building Your Professional Brand with Linkedin, Twitter, and More

Learning Curve

Critical Reading and Writing

Building Vocabulary

Reading Critically

Recognizing Topics and Main Ideas

Understanding Supporting Details

Identifying Patterns of Organization

Reading and Writing Arguments


Working with Sources (MLA)

Working with Sources (APA)

Parts of Speech

Nouns and Pronouns

Verbs, Adjectives, and Adverbs

Prepositions and Conjunctions


Verb Tenses and Shifts

Subject-Verb Agreement


Run-ons and Comma Splices


Coordination and Subordination


Active and Passive Voice

Modifier Placement

Style and Mechanics

Appropriate Language


Semicolons and Colons


Quotation Marks and Italics


Resources for Multilingual Writers

Articles and Types of Nouns


Sentence Structure


Additional Resources

Critical Reading Tutorials

Critical Reading Tutorial: Active Reading Strategies

Critical Reading Tutorial: Reading visuals: Purpose

Critical Reading Tutorial: Reading Visuals: Audience

Instructor Resources


Handout 0A. Class Policies and Procedures for a Business Communication Class

Handout 0B. Diagnostic Writing Sample

Handout 1.1 Audience Analysis Worksheet

Handout 1.2 Writing for Readers

Handout 1.3 Checklist of the Writing Process

Handout 1.4 Revision Techniques

Handout 2.1 Cause of Affectation

Handout 2.2 Word Choice Exercises

Handout 3.1 Sentence Revision Checklist

Handout 3.2 Sentence Revision Exercises

Handout 3.3 Sample Revisions for Handout 3.2

Handout 4.1 Advantages of Outlining

Handout 4.2 Outlining

Handout 4.3 The Formal Sentence Outline

Handout 4.4 Paragraph Exercises

Handout 5.1 Design Principles

Handout 5.2 Design Exercises

Handout 6.1 Types of Correspondence

Handout 6.2 Correspondence Exercises

Handout 7.1 Bad-News Message Exercises

Handout 7.2 Example of a Bad-News Letter

Handout 8.1 Checklists for Sales and Collection...

Handout 8.2 Persuasive Correspondence Exercises

Handout 9.1 Types of Short Reports

Handout 9.2 Short Report Exercises

Handout 10.1 Components of Formal Reports

Handout 10.2 Formal Report Assignment

Handout 10.3 Formal Report Topics

Handout 10.4 Report Proposal Memo

Handout 10.5 Progress Report

Handout 10.6 Revision Checklists for Formal...

Handout 10.7 Formal Report Exercises

Handout 11.1 Research Exercises

Handout 12.1 Types of Visuals

Handout 12.2 Visuals Checklist

Handout 12.3 Visuals Exercises

Handout 13.1 Creating a Presentation

Handout 13.2 Using Visuals in a Presentation

Handout 13.3 Hints for Nervous Speakers

Handout 13.4 Instructor’s Presentation Evaluation...

Handout 14.1 Examples of Ineffective Application...

Handout 14.2 Annotations for Application Letters...

Handout 14.3 Job Search Exercises

Handout 15.1 Global Communication Exercises

In-Class Activities

In-Class Activities: Collaborative Writing

In-Class Activities: Correspondence

In-Class Activities: Design

In-Class Activities: E-Mail

In-Class Activities: Formal Reports

In-Class Activities: Job Search

In-Class Activities: Meetings

In-Class Activities: Outlining

In-Class Activities: Paragraphs

In-Class Activities: Presentations

In-Class Activities: Proofreading

In-Class Activities: Proposals

In-Class Activities: Reports

In-Class Activities: Research

In-Class Activities: Revision

In-Class Activities: Sentences

In-Class Activities: Writing


Introductory Lessons

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9

Lesson 10

Lesson 11

Lesson 12

Lesson 13

Lesson 14

Lesson 15

Research Projects

Research Projects: Collaborative Writing

Research Projects: Correspondence

Research Projects: Design

Research Projects: Formal Reports

Research Projects: Global Communication

Research Projects: Job Search

Research Projects: Meetings

Research Projects: Organization

Research Projects: Outlining

Research Projects: Paragraphs

Research Projects: Presentations

Research Projects: Proposals

Research Projects: Reports

Research Projects: Research

Research Projects: Revision

Research Projects: Sentences

Research Projects: Writing

Sample Syllabi

Sample Syllabus 1 (for a 16-Week Semester)

Sample Syllabus 2 (for a 16-Week Semester)

Sample Syllabus 3 (for a 12-Week Quarter)