Media & Culture
Eleventh Edition   ©2017

Media & Culture

An Introduction to Mass Communication

Richard Campbell (Miami University of Ohio) , Christopher Martin (University of Northern Iowa) , Bettina Fabos (University of Northern Iowa)

  • ISBN-10: 1-319-05851-5; ISBN-13: 978-1-319-05851-7; Format: Paper Text

  • LaunchPad for Media & Culture, Eleventh Edition meets students where they love to be – online.
    • Brand new interactive timeline feature will help students dive into the history of mass communication and see how one event or advancement led to the next.
    • Students can practice their media literacy skills with a new, bonus media literacy activity in every chapter
    • The Extended Case Study has gone digital as a new assignable and assessable online activity.
    • Biannual updates to keep material as current as possible! New content, new media literacy activities, and a new Extended Case Study were added to this LaunchPad in January 2018 and again in July 2018, giving you the most current material possible. These digital updates are available right now to anyone using LaunchPad for the 11th Edition
  • Focused and streamlined to keep the rich coverage while helping students access the most important information.

  • Sleek new modern design keeps students engaged with the great content provided in the text.

  • Updated and revised eleventh edition keeps Media & Culture current and relevant. New boxed features, the most up to date data, facts, and figures, over 100 new images, revised "Elsewhere in Media & Culture" pages, and revisions throughout make for a timely text that your students will want to read. Changes to this edition include:

    • Coverage of the 2016 presidential election
    • Brand new boxed features covering positive effects in digital gaming, race struggles in Hollywood, tough new laws on tobacco advertising, Super Bowl ad spending, and black ownership of U.S. television stations, among others.
    • Heavily revised chapters on Sound Recording and Popular Music and Media Economics and the Global Marketplace
    • Cutting edge examples including Adele, Star Wars: The Force Awakens, #OscarsSoWhite, Spotlight, and many, many more.

                         o   An all-new Extended Case Study corporate responsibility during a crisis.