Media & Culture
Twelfth Edition   ©2019

Media & Culture

An Introduction to Mass Communication

Richard Campbell (Miami University of Ohio) , Christopher Martin (University of Northern Iowa) , Bettina Fabos (University of Northern Iowa)

  • ISBN-10: 1-319-10285-9; ISBN-13: 978-1-319-10285-2; Format: Paper Text, 608 pages

“For myself and my students, the simple truth is that this is the best textbook we have ever used in my 20 years of teaching. This textbook covers the issues of media and culture in both scholarly and down-to-earth ways.” —Hsin-I Liu, University of the Incarnate Word

“It's a well-written, up-to-date book. It successfully walks the line between providing in-depth information and engaging students with fresh examples.” —Richard Craig, San Jose State University
“[The] Book comprehensively covers relevant material for an introductory mass communication text in an interactive and adaptive way for students in an online learning environment.” —Lisa Heller Boragine, Cape Cod Community College

“A concise, comprehensive, user-friendly text that merges historical storytelling with colorful examples to enhance students' media literacy.” —Andrea McDonnell, Emmanuel College

“The Media & Culture program provides a robust interactive platform with easy navigation and useful pedagogical tools.” —Julie C. Lellis, Elon University