Fourth Edition   ©2016

The Practice of Statistics for Business and Economics

Layth C. Alwan (University of Wisconsin-Milwaukee) , Bruce A. Craig (Purdue University)

  • ISBN-10: 1-4641-2564-3; ISBN-13: 978-1-4641-2564-5; Format: Cloth Text, 880 pages

Chapter Opening Questions present practical business questions that can be addressed by the methods on the chapter.

Updated examples and exercises use more real, current data throughout and are now more business-minded, emphasizing why a business student would need to understand specific concepts. 50% of exercises and examples have been updated and revised.

Reminder margin notes direct students back to the first explanation of a topic, providing page numbers for easy reference.

A new Chapter One section, "Data," gives an overview of the key characteristics of a data set.

Revised and streamlined coverage of probability (chapters 4 & 5).

Chapter 9, Inference for Categorical Data,
now includes coverage of goodness-of-fit tests.

Built around the most common issues teachers face, LaunchPad provides students with everything they need to prepare for class and exams. For instructors, LaunchPad offers everything you need to quickly set up a course (using pre-built units), customize the content to their syllabus, craft presentations and lectures, assign and assess readings and activities, and guide the progress of individual students and the class as a whole.

With LaunchPad all online resources for the text are housed in one location, including:

  • An interactive e-Book combining a complete, online version of the textbook with digital assets linked at point of use.
  • LearningCurve provides students and instructors with powerful adaptive quizzing, a game-like format, direct links to the e-Book, and instant feedback.
  • Statboard Examples illustrating difficult topics through stepped-out whiteboard explanations.
  • Statistical Software offerings include W.H.Freeman’s own CrunchIt!®, powered by R, and JMP Student Edition. Both options include pre-loaded data sets.
  • New Video Technology Manuals available for TI-83/84 calculators, Minitab, Excel, JMP, SPSS, R, Rcmdr, and CrunchIt!® provide brief instructions for using specific statistical software through short video clips.


  • Updated StatTutor Tutorials
  • Updated Statistical Applets
  • Statistical Video Series
  • Stats@Work Simulations
  • EESEE Case Studies
  • Data files