(University of California, Los Angeles)
(California State University, Northridge)
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Signs of Life in the USA works in the classroom because students love to talk and write about popular culture. Signs of Life teaches students to read and write critically about pop culture by providing them with a conceptual framework known as semiotics, a field of study developed specifically for the interpretation of culture and its signs.
Signs of Life, written by a prominent semiotician and an experienced writing instructor, has been extensively updated to account for the rapid evolution of contemporary trends and student interests. It features insightful themes with provocative and current reading selections that ask students to think analytically about America’s popular culture with questions such as: How has niche advertising impacted minorities? How has have television and the Internet shaped our current political climate? Signs of Life provides students with the academic language necessary to analyzethe significance of our shared cultural experiences.
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