Second Edition   ©2018


Cheryl E. Ball (West Virginia University) , Jennifer Sheppard (San Diego State University) , Kristin L. Arola (Michigan State University)

  • ISBN-10: 1-319-05856-6; ISBN-13: 978-1-319-05856-2; Format: Spiral Bound, 240 pages

A process-focused approach introduces and illustrates key stages of multimodal composition while establishing clear connections to the writing process and to the practices students will actually use in creating their projects.

A central emphasis on design introduces foundational concepts of design—emphasis, contrast, organization, alignment, proximity, and more—to provide students the tools they need to develop multimodal texts.

Write/Design! assignments in every chapter help students dig into chapter concepts and scaffold students’ development of larger-scale projects—from finding useful tools and sources to drafting and revising in all kinds of media—whether they are composing fully digital texts or incorporating multimodal elements into core assignments. Projects include a mind map, proposal, rhetorical analysis, and genre analysis.

Touchpoint activities throughout the book ask students to apply multimodal concepts to small-stakes practice, engaging students with the content and encouraging them to think critically and learn by doing.

Case Studies in every chapter highlight and analyze examples of real-world writer/designers at work, demonstrate theoretical concepts in practice, and offer models and inspiration for students. Case Studies include university websites optimized for computers and mobile devices, student-created webtexts and videos, professional web and print design work, and institutional documents like government websites.