Second Edition   ©2018


Cheryl E. Ball (West Virginia University) , Jennifer Sheppard (San Diego State University) , Kristin L. Arola (Michigan State University)

  • ISBN-10: 1-319-05856-6; ISBN-13: 978-1-319-05856-2; Format: Spiral Bound, 240 pages

Expanded coverage of essential design and rhetorical concepts in Part One chapters give students a stronger foundation for multimodal composing. Examples and analysis of design terms such as color, formerly found in ix: visualizing composition, are now incorporated directly into the book, and new sections on multimodal genres position students to create their own projects.

A more flexible Write/Design! assignment now offers options for each project: an immersive multimodal and multimedia process or a more streamlined approach that allows students to incorporate multimodal elements into core assignments such as literacy narratives or rhetorical analyses.

More hands-on practice with Touchpoint activities, which suggest small-scale, small-stakes assignments that encourage students to apply new multimodal skills to their writing. Touchpoints work as standalone multimodal activities to practice rhetorical concepts or as scaffolding support for multimodal projects.

A new organization flexible structure for students and instructors during the multimodal process.

  • Part One: The Multimodal Process introduces key concepts of multimodality, rhetoric, genre, and process while allowing students to practice applying their new knowledge with examples, activities, and assignment projects.
  • Part Two: The Write/Design Toolkit offers a flexible collection of strategies and activities for multimodal processes that can be assigned alongside the Part One chapters and with a wide range of projects. Sections include collecting and managing assets and sources; understanding and tracking copyright issues and ethics; and designing genre-specific drafts in the composing process such as prototypes, wireframes, and storyboards.

Updated examples and images pique students’ interest, showcase real-world write/design situations, and keep Writer/Designer relevant. New visuals include protest imagery from the Black Lives Matter movement, a "regendered" girls’ magazine cover, roller derby posters, and infographics.