LaunchPad Solo for Professional Writing (Six Month Access) by Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu - First Edition, 2016 from Macmillan Student Store
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LaunchPad Solo for Professional Writing (Six Month Access)

First Edition ©2016 Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu

LaunchPad Solo for Professional Writing offers online tutorials on today’s most relevant digital writing topics, from content management to personal branding. Students develop the writing skills they need to succeed both in the classroom and in the workplace, and can explore today’s technologies in
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ISBN:9781319046668

LaunchPad Solo for Professional Writing (Six Month Access) by Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu - First Edition, 2016 from Macmillan Student Store

Digital resources to enhance your professional writing course

LaunchPad Solo for Professional Writing offers online tutorials on today’s most relevant digital writing topics, from content management to personal branding. Students develop the writing skills they need to succeed both in the classroom and in the workplace, and can explore today’s technologies in clickable, assignable learning sequences organized by popular professional writing topics. Walk through various report styles to see how medium affects message, or discover ways to use free online tools for presentations, collaboration, multimodal editing, and more. Get all our great resources and activities in one fully customizable space online; then use our tools with your own content.

LaunchPad Solo for Professional Writing can be packaged at a significant discount with Writing that Works, The Business Writer’s Handbook, Handbook of Technical Writing, The Business Writer’s Companion, or Business Writing Scenarios.

Features

Digital Tips provide step-by-step guidance on how to use technology to support workplace writing, including synchronizing data, assessing software and hardware, creating templates, and organizing productive online meetings.

Sample documents provide a wide range of effective professional writing models for students to emulate, including, emails, résumés, cover letters, reports, proposals, brochures, and questionnaires.

Tutorials walk students through maximizing free online tools to access projects across platforms, design dynamic presentations, develop podcasts, manage their personal brand, and build common citations in APA and MLA styles.

Adaptive quizzing for targeted learning, skills practice, and grammar help. LearningCurve, a game-like adaptive quizzing program, helps students focus on the writing and grammar skills they need the most help with. When they get a question wrong, feedback tells them why and links them to additional instruction. For more information on the research behind LearningCurve and to find out what students and instructors are saying, click here.

New to This Edition

Digital Options

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Table of Contents

Welcome

Professional Writing Basics

Digital Tip: Creating an Outline

Digital Tip: Assessing Hardware, Software, and Applications

Tutorial: Cross-Platform Word Processing with CloudOn, Quip, and More

Digital Tip: Synchronizing Information

Digital Tip: Proofreading for Format Consistency

Digital Tip: Using PDF Files

Collaboration

Digital Tip: Using Collaborative Software

Digital Tip: Using Wikis for Collaborative Work

Digital Tip: Sharing Electronic Files

Digital Tip: Reviewing Collaborative Documents

Digital Tip: Incorporating Tracked Changes

Messages and Models

Sample Documents: Correspondence

Digital Tip: Professional E-mail

Digital Tip: Modified-Block-Style letter

Sample Documents: Proposals

Digital Tip: Feasibility Report

Sample Documents: Reports

Digital Tip: Digitally Enhancing Formal Reports

Digital Tip: Report Presented as a Web Site

Digital Tip: Creating an Index

Sample Documents: Questionnaires, Brochures, Flowcharts, and More

Research and Documentation

Digital Tip: Report with Sources

Tutorial: Tracking Sources with Evernote and Zotero

Research Checklists

Tutorial: Do I Need to Cite That?

Tutorial: How to Cite a Database in APA Style

Tutorial: How to Cite a Database in MLA Style

Tutorial: How to Cite a Web Site in APA Style

Tutorial: How to Cite a Web Site in MLA Style

Tutorial: How to Cite an Article in MLA Style

Tutorial: How to Cite a Book in MLA Style

Design and Visuals

Digital Tip: Creating Styles and Templates

Digital Tip: Report with Figures

Tutorial: Photo Editing Basics with GIMP

Presentations and Meetings

Digital Tip: Presentation Slides

Tutorial: Creating Presentations with PowerPoint and Prezi

Digital Tip: Scheduling Meetings Online

Digital Tip: Conducting Online Meetings

Tutorial: Audio Recording and Editing with Audacity

Job Search and Application

Sample Documents: Resumes and Job Application Letters

Digital Tip: Application Cover Letter

Tutorial: Building Your Professional Brand with Linkedin, Twitter, and More

Learning Curve

Critical Reading and Writing

Building Vocabulary

Reading Critically

Recognizing Topics and Main Ideas

Understanding Supporting Details

Identifying Patterns of Organization

Reading and Writing Arguments

Research

Working with Sources (MLA)

Working with Sources (APA)

Parts of Speech

Nouns and Pronouns

Verbs, Adjectives, and Adverbs

Prepositions and Conjunctions

Sentences

Verb Tenses and Shifts

Subject-Verb Agreement

Fragments

Run-ons and Comma Splices

Pronouns

Coordination and Subordination

Parallelism

Active and Passive Voice

Modifier Placement

Style and Mechanics

Appropriate Language

Commas

Semicolons and Colons

Apostrophes

Quotation Marks and Italics

Capitalization

Resources for Multilingual Writers

Articles and Types of Nouns

Prepositions

Sentence Structure

Verbs

Additional Resources

Critical Reading Tutorials

Critical Reading Tutorial: Active Reading Strategies

Critical Reading Tutorial: Reading visuals: Purpose

Critical Reading Tutorial: Reading Visuals: Audience

Instructor Resources

Handouts

Handout 0A. Class Policies and Procedures for a Business Communication Class

Handout 0B. Diagnostic Writing Sample

Handout 1.1 Audience Analysis Worksheet

Handout 1.2 Writing for Readers

Handout 1.3 Checklist of the Writing Process

Handout 1.4 Revision Techniques

Handout 2.1 Cause of Affectation

Handout 2.2 Word Choice Exercises

Handout 3.1 Sentence Revision Checklist

Handout 3.2 Sentence Revision Exercises

Handout 3.3 Sample Revisions for Handout 3.2

Handout 4.1 Advantages of Outlining

Handout 4.2 Outlining

Handout 4.3 The Formal Sentence Outline

Handout 4.4 Paragraph Exercises

Handout 5.1 Design Principles

Handout 5.2 Design Exercises

Handout 6.1 Types of Correspondence

Handout 6.2 Correspondence Exercises

Handout 7.1 Bad-News Message Exercises

Handout 7.2 Example of a Bad-News Letter

Handout 8.1 Checklists for Sales and Collection...

Handout 8.2 Persuasive Correspondence Exercises

Handout 9.1 Types of Short Reports

Handout 9.2 Short Report Exercises

Handout 10.1 Components of Formal Reports

Handout 10.2 Formal Report Assignment

Handout 10.3 Formal Report Topics

Handout 10.4 Report Proposal Memo

Handout 10.5 Progress Report

Handout 10.6 Revision Checklists for Formal...

Handout 10.7 Formal Report Exercises

Handout 11.1 Research Exercises

Handout 12.1 Types of Visuals

Handout 12.2 Visuals Checklist

Handout 12.3 Visuals Exercises

Handout 13.1 Creating a Presentation

Handout 13.2 Using Visuals in a Presentation

Handout 13.3 Hints for Nervous Speakers

Handout 13.4 Instructor’s Presentation Evaluation...

Handout 14.1 Examples of Ineffective Application...

Handout 14.2 Annotations for Application Letters...

Handout 14.3 Job Search Exercises

Handout 15.1 Global Communication Exercises

In-Class Activities

In-Class Activities: Collaborative Writing

In-Class Activities: Correspondence

In-Class Activities: Design

In-Class Activities: E-Mail

In-Class Activities: Formal Reports

In-Class Activities: Job Search

In-Class Activities: Meetings

In-Class Activities: Outlining

In-Class Activities: Paragraphs

In-Class Activities: Presentations

In-Class Activities: Proofreading

In-Class Activities: Proposals

In-Class Activities: Reports

In-Class Activities: Research

In-Class Activities: Revision

In-Class Activities: Sentences

In-Class Activities: Writing

Lessons

Introductory Lessons

Lesson 1

Lesson 2

Lesson 3

Lesson 4

Lesson 5

Lesson 6

Lesson 7

Lesson 8

Lesson 9

Lesson 10

Lesson 11

Lesson 12

Lesson 13

Lesson 14

Lesson 15

Research Projects

Research Projects: Collaborative Writing

Research Projects: Correspondence

Research Projects: Design

Research Projects: Formal Reports

Research Projects: Global Communication

Research Projects: Job Search

Research Projects: Meetings

Research Projects: Organization

Research Projects: Outlining

Research Projects: Paragraphs

Research Projects: Presentations

Research Projects: Proposals

Research Projects: Reports

Research Projects: Research

Research Projects: Revision

Research Projects: Sentences

Research Projects: Writing

Sample Syllabi

Sample Syllabus 1 (for a 16-Week Semester)

Sample Syllabus 2 (for a 16-Week Semester)

Sample Syllabus 3 (for a 12-Week Quarter)

　

Gerald J. Alred

Gerald J. Alred is Professor Emeritus of English at the University of Wisconsin– Milwaukee, where he is a teaching-award recipient and an adviser to the Professional Writing Program. He is the author of numerous scholarly articles and several standard bibliographies on business and technical communication, and he is a founding member of the editorial board of the Journal of Business and Technical Communication. He is a recipient of the prestigious Jay R. Gould Award for “profound scholarly and textbook contributions to the teaching of business and technical writing.” He developed and manages the Web site InlandChorus.comTM.

Charles T. Brusaw

Charles T. Brusaw served as a faculty member at NCR Corporation’s Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He was also a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College. He passed away in 2015.

Walter E. Oliu

Walter E. Oliu served as Chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs, as well as the daily operations of the agency’s public Web site. He is the recipient of the agency’s Meritorious Service Award. He has also taught at Miami University of Ohio, Slippery Rock State University, Montgomery College, and George Mason University.