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LaunchPad Solo for Professional Writing (Six Month Access)
First Edition| ©2016 Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu
LaunchPad Solo for Professional Writing offers online tutorials on today’s most relevant digital writing topics, from content management to personal branding. Students develop the writing skills they need to succeed both in the classroom and in the workplace, and can explore today’s technologies in
LaunchPad Solo for Professional Writing offers online tutorials on today’s most relevant digital writing topics, from content management to personal branding. Students develop the writing skills they need to succeed both in the classroom and in the workplace, and can explore today’s technologies in clickable, assignable learning sequences organized by popular professional writing topics. Walk through various report styles to see how medium affects message, or discover ways to use free online tools for presentations, collaboration, multimodal editing, and more. Get all our great resources and activities in one fully customizable space online; then use our tools with your own content.
LaunchPad Solo for Professional Writing can be packaged at a significant discount with Writing that Works, The Business Writer’s Handbook, Handbook of Technical Writing, The Business Writer’s Companion, or Business Writing Scenarios.
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LaunchPad Solo
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ISBN:9781319046668
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Digital resources to enhance your professional writing course
LaunchPad Solo for Professional Writing offers online tutorials on today’s most relevant digital writing topics, from content management to personal branding. Students develop the writing skills they need to succeed both in the classroom and in the workplace, and can explore today’s technologies in clickable, assignable learning sequences organized by popular professional writing topics. Walk through various report styles to see how medium affects message, or discover ways to use free online tools for presentations, collaboration, multimodal editing, and more. Get all our great resources and activities in one fully customizable space online; then use our tools with your own content.
LaunchPad Solo for Professional Writing can be packaged at a significant discount with Writing that Works, The Business Writer’s Handbook, Handbook of Technical Writing, The Business Writer’s Companion, or Business Writing Scenarios.Features
Digital Tips provide step-by-step guidance on how to use technology to support workplace writing, including synchronizing data, assessing software and hardware, creating templates, and organizing productive online meetings.Sample documents provide a wide range of effective professional writing models for students to emulate, including, emails, résumés, cover letters, reports, proposals, brochures, and questionnaires.Tutorials walk students through maximizing free online tools to access projects across platforms, design dynamic presentations, develop podcasts, manage their personal brand, and build common citations in APA and MLA styles.Adaptive quizzing for targeted learning, skills practice, and grammar help. LearningCurve, a game-like adaptive quizzing program, helps students focus on the writing and grammar skills they need the most help with. When they get a question wrong, feedback tells them why and links them to additional instruction. For more information on the research behind LearningCurve and to find out what students and instructors are saying, click here.
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LaunchPad Solo for Professional Writing (Six Month Access)
First Edition| ©2016
Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu
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LaunchPad Solo
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LaunchPad Solo for Professional Writing (Six Month Access)
First Edition| 2016
Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu
Table of Contents
WelcomeProfessional Writing BasicsDigital Tip: Creating an OutlineDigital Tip: Assessing Hardware, Software, and ApplicationsTutorial: Cross-Platform Word Processing with CloudOn, Quip, and MoreDigital Tip: Synchronizing InformationDigital Tip: Proofreading for Format ConsistencyDigital Tip: Using PDF FilesCollaborationDigital Tip: Using Collaborative SoftwareDigital Tip: Using Wikis for Collaborative WorkDigital Tip: Sharing Electronic FilesDigital Tip: Reviewing Collaborative DocumentsDigital Tip: Incorporating Tracked ChangesMessages and ModelsSample Documents: CorrespondenceDigital Tip: Professional E-mailDigital Tip: Modified-Block-Style letterSample Documents: ProposalsDigital Tip: Feasibility ReportSample Documents: ReportsDigital Tip: Digitally Enhancing Formal ReportsDigital Tip: Report Presented as a Web SiteDigital Tip: Creating an IndexSample Documents: Questionnaires, Brochures, Flowcharts, and MoreResearch and DocumentationDigital Tip: Report with SourcesTutorial: Tracking Sources with Evernote and ZoteroResearch ChecklistsTutorial: Do I Need to Cite That?Tutorial: How to Cite a Database in APA StyleTutorial: How to Cite a Database in MLA StyleTutorial: How to Cite a Web Site in APA StyleTutorial: How to Cite a Web Site in MLA StyleTutorial: How to Cite an Article in MLA StyleTutorial: How to Cite a Book in MLA Style Design and VisualsDigital Tip: Creating Styles and TemplatesDigital Tip: Report with FiguresTutorial: Photo Editing Basics with GIMPPresentations and MeetingsDigital Tip: Presentation SlidesTutorial: Creating Presentations with PowerPoint and PreziDigital Tip: Scheduling Meetings OnlineDigital Tip: Conducting Online MeetingsTutorial: Audio Recording and Editing with AudacityJob Search and ApplicationSample Documents: Resumes and Job Application LettersDigital Tip: Application Cover LetterTutorial: Building Your Professional Brand with Linkedin, Twitter, and More Learning CurveCritical Reading and WritingBuilding VocabularyReading CriticallyRecognizing Topics and Main IdeasUnderstanding Supporting DetailsIdentifying Patterns of OrganizationReading and Writing ArgumentsResearchWorking with Sources (MLA)Working with Sources (APA)Parts of SpeechNouns and PronounsVerbs, Adjectives, and AdverbsPrepositions and ConjunctionsSentencesVerb Tenses and ShiftsSubject-Verb AgreementFragmentsRun-ons and Comma SplicesPronounsCoordination and SubordinationParallelismActive and Passive VoiceModifier PlacementStyle and MechanicsAppropriate LanguageCommasSemicolons and ColonsApostrophesQuotation Marks and ItalicsCapitalizationResources for Multilingual WritersArticles and Types of NounsPrepositions Sentence StructureVerbsAdditional ResourcesCritical Reading TutorialsCritical Reading Tutorial: Active Reading StrategiesCritical Reading Tutorial: Reading visuals: PurposeCritical Reading Tutorial: Reading Visuals: AudienceInstructor ResourcesHandoutsHandout 0A. Class Policies and Procedures for a Business Communication ClassHandout 0B. Diagnostic Writing Sample Handout 1.1 Audience Analysis Worksheet Handout 1.2 Writing for Readers Handout 1.3 Checklist of the Writing Process Handout 1.4 Revision Techniques Handout 2.1 Cause of Affectation Handout 2.2 Word Choice Exercises Handout 3.1 Sentence Revision Checklist Handout 3.2 Sentence Revision Exercises Handout 3.3 Sample Revisions for Handout 3.2 Handout 4.1 Advantages of Outlining Handout 4.2 Outlining Handout 4.3 The Formal Sentence Outline Handout 4.4 Paragraph Exercises Handout 5.1 Design Principles Handout 5.2 Design Exercises Handout 6.1 Types of Correspondence Handout 6.2 Correspondence Exercises Handout 7.1 Bad-News Message Exercises Handout 7.2 Example of a Bad-News Letter Handout 8.1 Checklists for Sales and Collection... Handout 8.2 Persuasive Correspondence Exercises Handout 9.1 Types of Short Reports Handout 9.2 Short Report Exercises Handout 10.1 Components of Formal Reports Handout 10.2 Formal Report Assignment Handout 10.3 Formal Report Topics Handout 10.4 Report Proposal Memo Handout 10.5 Progress Report Handout 10.6 Revision Checklists for Formal... Handout 10.7 Formal Report Exercises Handout 11.1 Research Exercises Handout 12.1 Types of Visuals Handout 12.2 Visuals Checklist Handout 12.3 Visuals Exercises Handout 13.1 Creating a Presentation Handout 13.2 Using Visuals in a Presentation Handout 13.3 Hints for Nervous Speakers Handout 13.4 Instructor’s Presentation Evaluation... Handout 14.1 Examples of Ineffective Application... Handout 14.2 Annotations for Application Letters... Handout 14.3 Job Search Exercises Handout 15.1 Global Communication Exercises In-Class ActivitiesIn-Class Activities: Collaborative Writing In-Class Activities: Correspondence In-Class Activities: Design In-Class Activities: E-Mail In-Class Activities: Formal Reports In-Class Activities: Job Search In-Class Activities: Meetings In-Class Activities: Outlining In-Class Activities: Paragraphs In-Class Activities: Presentations In-Class Activities: Proofreading In-Class Activities: Proposals In-Class Activities: Reports In-Class Activities: Research In-Class Activities: Revision In-Class Activities: Sentences In-Class Activities: Writing LessonsIntroductory Lessons Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Lesson 8 Lesson 9 Lesson 10 Lesson 11 Lesson 12 Lesson 13 Lesson 14 Lesson 15 Research ProjectsResearch Projects: Collaborative Writing Research Projects: Correspondence Research Projects: Design Research Projects: Formal Reports Research Projects: Global Communication Research Projects: Job Search Research Projects: Meetings Research Projects: Organization Research Projects: Outlining Research Projects: Paragraphs Research Projects: Presentations Research Projects: Proposals Research Projects: Reports Research Projects: Research Research Projects: Revision Research Projects: Sentences Research Projects: Writing Sample SyllabiSample Syllabus 1 (for a 16-Week Semester) Sample Syllabus 2 (for a 16-Week Semester) Sample Syllabus 3 (for a 12-Week Quarter)

LaunchPad Solo for Professional Writing (Six Month Access)
First Edition| 2016
Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu
Authors

Gerald J. Alred
Gerald J. Alred is Professor Emeritus of English at the University of Wisconsin– Milwaukee, where he is a teaching-award recipient and an adviser to the Professional Writing Program. He is the author of numerous scholarly articles and several standard bibliographies on business and technical communication, and he is a founding member of the editorial board of the Journal of Business and Technical Communication. He is a recipient of the prestigious Jay R. Gould Award for “profound scholarly and textbook contributions to the teaching of business and technical writing.” He developed and manages the Web site InlandChorus.comTM.

Charles T. Brusaw
Charles T. Brusaw served as a faculty member at NCR Corporation’s Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising, technical writing, public relations, and curriculum development. He was also a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College. He passed away in 2015.

Walter E. Oliu
Walter E. Oliu served as Chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs, as well as the daily operations of the agency’s public Web site. He is the recipient of the agency’s Meritorious Service Award. He has also taught at Miami University of Ohio, Slippery Rock State University, Montgomery College, and George Mason University.

LaunchPad Solo for Professional Writing (Six Month Access)
First Edition| 2016
Gerald J. Alred; Charles T. Brusaw; Walter E. Oliu
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