Find what you need to succeed.
- Home
- Communication
- Speech Craft
VALUE
Read more
How can Macmillan Learning help you transition to online teaching?
Speech Craft
First Edition| ©2018 Joshua Gunn
With its distinctive personality and contemporary edge, Joshua Gunn’s new introduction to public speaking, Speech Craft, engages students in the speechmaking process like no other textbook available. No matter if students are giving a toast or are speaking to inform or to persuade, S...
With its distinctive personality and contemporary edge, Joshua Gunn’s new introduction to public speaking, Speech Craft, engages students in the speechmaking process like no other textbook available. No matter if students are giving a toast or are speaking to inform or to persuade, Speech Craft's emphasis on the idea of speechmaking as community-building will help students connect public speaking to their own lives and find ways to make meaningful and ethical connections with their audiences. Speech Craft gets to the root of public speaking with purpose by opening students’ eyes to the power of speech in our world and speaking for change. Its unique chapter, Speaking for Social Change, strikes a realistic yet hopeful note about speech as the ultimate advocacy and civic engagement tool. A new book for a new generation, Speech Craft is supported by a robust and powerful digital package that will make teaching and of-the-moment feedback a life-changing process for instructors and students. Speech Craft brings a passion for public speaking into the classroom at an affordable price.
How can Macmillan Learning help you transition to online teaching?
We have webinars, trainings, and documentation by experienced instructors and product specialists to help you. Learn More →
E-book
from
$41.99
ISBN:9781319064648
Bookmark, search, and highlight our PDF-style e-books.
Retail:$41.99
Subscribe until 10/16/2021
Retail:$69.99
LaunchPad
$59.99
ISBN:9781319063191
Spend less and get the e-book, quizzes, and more.
Retail:$59.99
Wholesale:$48.00
Subscribe until 10/19/2021
Loose-Leaf
$97.99
ISBN:9781319064624
Save money with our loose, 3-hole punched pages.
Retail:$97.99
Wholesale:$78.00
Paperback
from
$24.99
ISBN:9780312644888
Read and study old-school with our bound texts.
Retail:$24.99
Rent until 08/30/2021
Retail:$29.99
Rent until 10/19/2021
Retail:$59.99
Rent until 04/17/2022
Retail:$102.99
Wholesale:$82.20
Loose-Leaf + LaunchPad
$78.99
ISBN:9781319148980
This package includes LaunchPad and Loose-Leaf.
Retail:$78.99
Wholesale:$63.00
Paperback + LaunchPad
$109.99
ISBN:9781319148997
This package includes LaunchPad and Paperback.
Retail:$109.99
Wholesale:$88.00
Loose-Leaf + The Essential Guide to Rhetoric
$97.99
ISBN:9781319342234
This package includes Loose-Leaf and Paperback.
Retail:$97.99
Wholesale:$78.00
Paperback + The Essential Guide to Rhetoric
$102.99
ISBN:9781319342258
This package includes Paperback and Paperback.
Retail:$102.99
Wholesale:$82.20
Public Speaking with Passion and Purpose
With its distinctive personality and contemporary edge, Joshua Gunn’s new introduction to public speaking, Speech Craft, engages students in the speechmaking process like no other textbook available. No matter if students are giving a toast or are speaking to inform or to persuade, Speech Craft's emphasis on the idea of speechmaking as community-building will help students connect public speaking to their own lives and find ways to make meaningful and ethical connections with their audiences. Speech Craft gets to the root of public speaking with purpose by opening students’ eyes to the power of speech in our world and speaking for change. Its unique chapter, Speaking for Social Change, strikes a realistic yet hopeful note about speech as the ultimate advocacy and civic engagement tool. A new book for a new generation, Speech Craft is supported by a robust and powerful digital package that will make teaching and of-the-moment feedback a life-changing process for instructors and students. Speech Craft brings a passion for public speaking into the classroom at an affordable price.
Features
Speech Craft brings purpose and personality to the discussion of traditional public speaking topics:
- The Author: Joshua Gunn, The University of Texas at Austin, is an award winning teacher and highly regarded scholar known for his research on human representation, self-understanding, and self-fashioning through analysis of celebrity culture, music, religion, love, symbolism, and political rhetoric.
- A conversational voice and high-energy examples draw students in. Speech Craft is filled with vivid and energetic examples that cover all of the traditional and the important new speech topics covered in the course. Examples are drawn from history, pop culture, and personal experience including fascinating speeches from the Ancient Greeks, a look at style through the eyes of Tim Gunn (style is more than word choice!), listening skills at a Beyonce concert, and an informative speech on preparing a meal while driving: "car cookery."
- Top scholarship that takes the discipline seriously but is always accessible and never boring. From the Greeks to the most cutting edge new scholarship, Speech Craft roots students in the speech instruction in the vibrant range of research and theory across Rhetoric, Communication, and Social Science.
- A modern look. Speech Craft's design matches the personality of its content--modern, bright, and visually engaging. There's enough space for notes, an accessible layout, and a one-of-a-kind art program that works pedagogically with the text to reinforce concepts.
A focus on public speaking for the community -- personal, local, career. Speech Craft helps students understand that, at its core, meaningful public speaking is about making an ethical connection with the audience and deepening relationships within the local community. It's rare to give a formal speech to thousands of people at a political event. It's more common to give a toast to 100 people at a sibling's wedding or present information at a local community event, club, or business meeting. Thus, Speech Craft starts local. It covers in depth all the traditional speeches taught in the course, like informative and persuasive, while also emphasizing speeches that students are more likely to give in their lives, like toasts, celebratory speeches, eulogies, or speeches to small groups at work or in town. No matter the speech, students learn how to strengthen community bonds through audience analysis, ethical listening, and more.
A unique chapter - Chapter 19, Speaking for Social Change - shows how speaking for social change connects speakers to their communities. This capstone chapter takes students from the personal and community-based focus toward the possibility of using their newly confident voices for civic engagement. The history of activism is presented through examples like Rosa Parks refusing to give up her bus seat, to the protests in Tahrir Square in Cairo.
Pedagogy that guides, engages, and helps students apply what they are learning.
- "You will learn to" boxes help students stay grounded and focused on specific learning objectives as they move through the content.
- Innovative Visual Summaries at the end of each chapter help students study and review.
- Sample annotated speeches, including personal speeches, like the author's eulogy for his grandmother.
Affordable and flexible. Speech Craft comes in a variety of formats (digital, loose-leaf, bound book) with considerately priced options that align with financial realities.
LaunchPad for Speech Craft offers powerful media along with ease of use. LaunchPad brings together all student media and instructor resources for teaching into one place. Complete with its own gradebook or integrated into your campus LMS, LaunchPad for Speech Craft makes it easy to assign homework, assess student progress, and manage the course. LaunchPad for Speech Craft includes:
- The Speech Craft e-Book
- LearningCurve adaptive quizzing which gives individualized question sets and feedback based on each student's correct and incorrect responses.
- Digital Dives, a multi-media feature in each chapter, drive students to the LaunchPad to listen to a podcast or watch a video clip from the web, and then answer critical thinking questions.
- Speech Craft Activities created by the author for students to work on in groups or as homework assignments.
- Chapter Quizzes which can be used as review or as pre-lecture activities.
- Speech Craft video collection of professionally-shot, full speech videos and video clips which serve as models for student speeches. "Needs improvement" clips help students learn how to refine their speeches. LaunchPad also includes a large bank of other full-length videos and clips that model speech techniques in action.
- Video assignment tools make it easy to upload and embed video and assess it using time-based comments and rubrics.
- Easy LMS integration into your school's learning management system is available.
- A host of Speech Craft specific ancillaries for instructors like an instructor's manual, test bank, and lecture slides are available inside LaunchPad.
New to This Edition
Love it — I love the high energy and enthusiasm that comes through the text. I like the real-life application and relevant examples, and I like the humor infused throughout the lessons.
—Kaylea Annen, The Ohio State UniversityI think Josh's examples really resonate with students they watch the shows he mentions and they listen to the music he references.
—Belle Edson, Arizona State UniversitySpeech Craft is a refreshing alternative to public speaking texts. Its "hip" artwork, conversational tone, concise presentation of core concepts, and emphasis on public speaking in all context, not just formal presentation, would appeal to our students far more than our current text.
—Lisa Packard, Gateway Technical CollegeA public speaking text that makes the reader feel like becoming an effective speaker is actually attainable.
—Merry Buchanan, University of Central OklahomaThere is a real feeling that the information will help you in life, not just in the classroom or in the particular course.
—David Majewski, Richard Bland College of William & MaryThis text offers a contemporary and relevant approach to the study of public speaking, especially the ways in which traditional elements of persuasion intersect with social media and social justice.
—Christopher Joseph Westgate, Ph.D., Johnson & Wales University"Forward thinking and relevant. Speech Craft is giving us the overarching concepts for great conversations but plenty of open space for us to take it in the direction we want to teach it."
—Pauline Matthey, Clemson University
"Most importantly, Speech Craft situates public speaking in the current historical moment of public activism and engagement."
—Sandy Pensoneau-Conway, Southern Illinois University Carbondale
"I like the first person approach, the humor, and the sometimes casual expression. All of those things make the book seem engaging and approachable. Students will feel that this is a real person talking with them. And this real person understands them and their fears and their interests."
—Pamela Solberg, Western Technical College
"The writer explicitly identifies students' feelings about being required to take the class and about speaking anxiety, and the author emphatically addresses those feelings, which will make a student feel good about the book - this is not an interpersonal textbook, but instead is someone who is writing to me, someone who understands me."
—Amy Powell, Central Michigan University
"I am particularly pleased with the amount of scholarly research included and cited/explained for students."
—Kyle Kelly, SW Michigan College
"Gunn's book, Speech Craft, advances language and performance that are inviting and possible for our students in their roles as emerging speakers with their individual craft and messaging."
—R. Joseph Rodriguez, University of Texas at El Paso
"The chapters are incredibly well written and engaging. I would best describe them as thoughtful. I found myself nodding and saying 'that's right' more than ever in response to the information that was included."
—Erica Cooper, Roanoke College
"Very accessible, easy to follow, quality information presented in an easy-to-digest format."
—Tami Martinez, Indiana University South Bend
"I would say that the material is an educational treasure. It is a most valuable instructional tool."
—James Stewart, Tennessee Technological University
"This book is very effective at meeting students on their level, providing excellent and relevant examples, and making the subject approachable. I think students would learn more from this text because they would be more likely to read it. It's written in an effective, easy to read way."
—Mary Beth Ashbury, Middle Tennessee State University
"I like the conversational tone…It feels like it would connect well with the freshman level student, not too easy, but not too complex."
—Amber Edwards, Dean College
Digital Options

LaunchPad
Get the e-book, do assignments, take quizzes, prepare for exams and more, to help you achieve success in class.
Learn About LaunchPad Schedule LaunchPad Demo Go to LaunchPad

E-book
Read online (or offline) with all the highlighting and notetaking tools you need to be successful in this course.
Table of Contents
Chapter 1: Building Confidence in the Craft
The Celebrated and Feared Power of Speech
Freedom of Speech
Digital Dive: A First Teacher of Public Speaking: Gorgias
High Anxiety: The Fear of Public Speaking
Public Speaking as a Civic Conversation
The Craft of Speech
Getting Up There: Fake it Until You Make It
Basic Speech Prep and Delivery
Let's Do This!
Chapter 2: Listening and & Ethics of Speech
Speaking with an Open Ear
Communication and Understanding: Listening beyond Noise
An Ethics of Speaking As a Listener
Digital Dive: Plagiarism is Just Plain Nasty
Chapter 3: Audience Analysis
Checking Out Your Speech Location
Who Is Your Audience?
Digital Dive: Appealing to Audience of All Ages
Gathering Info about Your Audience
Audience Psychology: Identification and Core Values
Audience Psychology: All You Need is Love (and Identification)
Feelings: More on Audience Disposition
Chapter 4: Choosing a Speech Topic and Purpose
Developing a Dynamite Topic
Mind Storm: Concept Mapping and Other Explosives
Digital Dive: Finding Your Inspiration
Narrowing your Topic: What’s Your Purpose?
From Topic to Thesis
Chapter 5: Researching Your Speech Topic
Why Research Matters
How to Research a Speech
Digital Dive: The Three Hecks of Internet Source Reliability
Don’t Forget to Cite Your Sources!
Chapter 6: Supporting Materials & Contextual Reasoning
Types of Speech Support
Digital Dive: Examining Testimony
Contextual Reasoning
Chapter 7: Organizing and Outlining Your Speech
Organizing Your Speech
Outlining Your Speech
Digital Dive: Outlining Challenge! To Selfie or Not To Selfie?
Chapter 8: Transitions, Introductions, & Conclusions
Introducing Your Speech
Transitions
Digital Dive: Conclusions about Conclusions
Concluding Your Speech
Chapter 9: Style & Language
What is Style?
Choosing Your Words
On Rhythm and Word Choice
Digital Dive: The Effect of Repetition and Rhythm
Using Language that Uses Us: Cultivating Awareness
Chapter 10: Style and Delivery
Nonverbal Communication and Tone
Body Language
Digital Dive: From Where You Say It: Feeling Accents and Dialects
…And a Good Pair of Shoes: Grooming and Dressing to Speak
Chapter 11: Presentation Aids
Enhancing Your Speech Using Presentation Aids
Preparation and Presentation Guidelines
Presentation Software: Slides, Slides, Slides!
Digital Dive: Understanding the Slide
Chapter 12: Understanding Speech Genres
What are Speech Genres?
On Breaking the Rules: Genre Violation
Chapter 13: Celebratory Speaking
Celebrating Your Community
Types of Celebratory Speeches
Digital Dive: The Toast: The Ubiquitous Speech of Honor and Goodwill
Chapter 14: Informative Speaking
The Informing Genre
Digital Dive: Is There Any Speech that is Not Persuasive?
Tips for Informing
Chapter 15: Persuasive Speaking
Understanding Persuasion
The Persuasive Appeal
Digital Dive: Using Aristotle's Triangle to Analyze Speeches
Chapter 16: Making Arguments
What’s an Argument?
Digital Dive: Claim vs. Thesis
Organizing Persuasive Speeches
Chapter 17: Speaking in the Workplace
Speaking for Your Vocation
Speaking at Work
Interviewing for a Job
Digital Dive: Ethical Considerations for Speaking in the Workplace
Chapter 18: Speaking Online
Understanding Online Presentations: Purpose and Type
Adapting to the Amorphous Audience
Conducting Online Presentations
Digital Dive: Tips for Do-It-Yourself Home Video Lighting
Public or Private? It’s Hard to Say
Chapter 19: Speaking for Social Change
Public Speaking and Social Movements
Civil Obedience and Civil Disobedience
Digital Dive: Arresting Developments: Protesting and the Police
Speech, Not Swords: The Humane Alternative of Public Speaking
Authors

Joshua Gunn
Dr. Joshua Gresham Gunn (Ph.D., University of Minnesota, 2002) teaches and researches at the University of Texas at Austin, where he is an Associate Professor of Communication Studies and a Faculty Affiliate in the Department of Rhetoric and Writing. He also taught public speaking as an adjunct professor at Southwestern University in Georgetown, Texas. Josh received the Outstanding Graduate Teaching award from the University of Texas at Austin in 2015, and delivered the Carroll C. Arnold Distinguished Lecture for the National Communication Association in 2018.
Instructor Resources
Need instructor resources for your course?
Unlock Your ResourcesInstructor Resources
Access Test Bank
You need to sign in as a verified instructor to access the Test Bank.
Test Bank for Speech Craft (Online Only)
Joshua Gunn | First Edition | ©2018 | ISBN:9781319064853
Download Resources
You need to sign in to unlock your resources.
Gunn Speech Craft Sample Syllabus
Confirm Request
You've selected:
Click the E-mail Download Link button and we'll send you an e-mail at with links to download your instructor resources. Please note there may be a delay in delivering your e-mail depending on the size of the files.
Warning! These materials are owned by Macmillan Learning or its licensors and are protected by copyright laws in the United States and other jurisdictions. Such materials may include a digital watermark that is linked to your name and email address in your Macmillan Learning account to identify the source of any materials used in an unauthorised way and prevent online piracy. These materials are being provided solely for instructional use by instructors who have adopted Macmillan Learning’s accompanying textbooks or online products for use by students in their courses. These materials may not be copied, distributed, sold, shared, posted online, or used, in print or electronic format, except in the limited circumstances set forth in the Macmillan Learning Terms of Use and any other reproduction or distribution is illegal. These materials may not be made publicly available under any circumstances. All other rights reserved. For more information about the use of your personal data including for the purposes of anti-piracy enforcement, please refer to Macmillan Learning's.Privacy Notice
Request Status
Thank you!
Your download request has been received and your download link will be sent to .
Please note you could wait up to 30 to 60 minutes to receive your download e-mail depending on the number and size of the files. We appreciate your patience while we process your request.
Check your inbox, trash, and spam folders for an e-mail from InstructorResources@macmillan.com.
If you do not receive your e-mail, please visit macmillanlearning.com/support.
Related Titles
Videos
Science of Dreams - Describing a Study
A clip on the specific skill of describing a study in an informative speech featured in the text. Written by Victoria Filoso, delivered online by speaker Meagan Robertson
Science of Dreams - Vocal Fillers
A needs improvement video clip on the specific skill of vocal filtersin an informative speech featured in the text. Written by Victoria Filoso, delivered online by speaker Meagan Robertson
Car Cookery
Watch a full length speech videoAn informative speech featured in the text. Written by author Josh Gunn, and delivered online by speaker Sam Diaz.
Available Demos
Look Inside: Sample Chapters

These materials are owned by Macmillan Learning or its licensors and are protected by United States copyright law. They are being provided solely for evaluation purposes only by instructors who are considering adopting Macmillan Learning's textbooks or online products for use by students in their courses. These materials may not be copied, distributed, sold, shared, posted online, or used, in print or electronic format, except in the limited circumstances set forth in the Macmillan Learning Terms of Use and any other reproduction or distribution is illegal. These materials may not be made publicly available under any circumstances. All other rights reserved. © 2020 Macmillan Learning.
BY CLICKING ON THE SAMPLE CHAPTER LINK BELOW, YOU ARE AGREEING TO USE THESE MATERIALS ONLY IN ACCORDANCE WITH MACMILLAN LEARNING'S TERMS OF USE.
Select a file to view:

We are processing your request. Please wait...
