Related Web Links Module 68 Product Differentiation and Advertising
Reuters.com, July 2009 U.S. ad spending in record fall in early '09: study, http://www.reuters.com/article/industryNews/idUSTRE5593YK20090610
THE MEDIA BUSINESS: Advertising; Cereal sticker shock is forcing makers of well-known brands to emphasize their value. NYT January 1994 , http://www.nytimes.com/1994/01/26/business/media-business-advertising-cereal-sticker-shock-forcing-makers-well-known-brands.html
NYT July 2007, Bayer Goes Viral in Web Pitch for Painkiller, http://www.nytimes.com/2007/07/12/business/media/12adco.html