Related Web Links – Module 68 – Product Differentiation and Advertising

Reuters.com, July 2009 “U.S. ad spending in record fall in early '09: study,” http://www.reuters.com/article/industryNews/idUSTRE5593YK20090610

“THE MEDIA BUSINESS: Advertising; Cereal sticker shock is forcing makers of well-known brands to emphasize their value.” NYT January 1994 , http://www.nytimes.com/1994/01/26/business/media-business-advertising-cereal-sticker-shock-forcing-makers-well-known-brands.html

NYT July 2007, “Bayer Goes Viral in Web Pitch for Painkiller,” http://www.nytimes.com/2007/07/12/business/media/12adco.html