Chapter 1

An Introduction to Rhetoric: Using the “Available Means”

Lou Gehrig, Farewell Speech

Albert Einstein, Dear Phyllis, January 24, 1936

George W. Bush, 9/11 Speech

George Will, from King Coal: Reigning in China

Richard Nixon, from The Checkers Speech

Ruth Marcus, from Crackberry Congress

Dwight D. Eisenhower, Normandy Speech

Tom Toles, Rosa Parks (cartoon)

Anne Applebaum, If the Japanese Can’t Build a Safe Reactor, Who Can?

Federal Highway Administration, Stop for Pedestrians (advertisement)

The Times, Man Takes First Steps on the Moon

William Safire, In Event of Moon Disaster

Ayn Rand, The July 16, 1969, Launch: A Symbol of Man’s Greatness

Herblock, Transported (cartoon)