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How Do We Learn?
Any
Choice is Good Choice (November 19, 2007)
A study indicates that
the mere ability to choose is as rewarding as getting the better of two possible
outcomes. Karen Hopkin reports.
No
Purchase Necessary For Anti-Smoking Product Ads To Work (July 25, 2007)
The
so-called spillover effect means that exposure to stop-smoking product ads persuades
people to stop even if they don't buy the product. Steve Mirsky reports.
Classical Conditioning
The
Monkeys Are Revolting! (November 13, 2007)
In a study involving
the exchange of tokens for food, Capuchin monkeys who got lesser treats than other
Capuchins did basically went on strike and refused to continue "working."
Karen Hopkin reports.