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The Social-Cognitive Perspective

In The Brain It's Hello Good Buy (January 09, 2007)
Studies of brain activity during simulated shopping show that contemplating the purchase of desirable goods can be a distinctly pleasurable activity.

Exploring the Self

Limelight is Mother's Milk for Celebs (September 08, 2006)
Celebrities score higher on a psychological test for narcissism than do the non-famous. Yes, we're shocked too.

Olympic Gold Medal: Is the Body Language of Triumph (or Defeat) Biological? (August 11, 2006)
A study published in this week's Proceedings of the National Academy of Sciences USA concludes that our reaction to Olympic victory is innate. Christie Nicholson reports.