Look Inside Look Inside Microeconomics: Canadian Edition by Paul Krugman; Robin Wells; Iris Au; Jack Parkinson - Third Edition, 2018 from Macmillan Student Store

Microeconomics: Canadian Edition

Third Edition ©2018New Edition Available Paul Krugman; Robin Wells; Iris Au; Jack Parkinson

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wel...

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Look Inside Look Inside Microeconomics: Canadian Edition by Paul Krugman; Robin Wells; Iris Au; Jack Parkinson - Third Edition, 2018 from Macmillan Student Store

When it comes to explaining fundamental economic principles by drawing on current economic issues and events, there is no one more effective than Nobel laureate and New York Times columnist Paul Krugman and co-author, Robin Wells. In this best-selling introductory textbook, Krugman and Wells’ signature storytelling style and uncanny eye for revealing examples help readers understand how economic concepts play out in our world. Canadian co-authors Jack Parkinson and Iris Au have enhanced the text with current Canadian examples.

This new edition is revised and enhanced throughout, including a much stronger array of superior online tools that are part of a complete, integrated online learning system.

Features

New Opening Stories, Examples, and Key Features
New opening stories have been introduced in key chapters, Economics in Action features are updated throughout the textbook, and new examples illustrating key concepts have changed with the instructor & student in mind.
 
New Business Case Studies
Each chapter closes with a new business case study that applies the economics learned in the chapter to a specific business situation, featuring American and international companies throughout the book.
 
New in Microeconomics, Third Edition
Heavily revised chapter on decision-making
Heavily revised chapter on the welfare state

New to This Edition

Technology that offers the best value and price. Because students’ needs are changing, our most powerful learning option is now also our most affordable. SaplingPlus is a new digital solution that supports students and instructors at each stage in the learning path, from pre-class to in-class and post-class. It combines LearningCurve with an integrated e-Book, robust homework, an improved Graphing Player, and fully digital end-of-chapter problems including Work It Outs. And if print is important, a package with a loose-leaf copy of the text is only a few dollars more. For programs that are interested, LaunchPad is also available for the fifth edition.

Current events framed by the world’s best communicators of economics. No other text stays as fresh as Krugman and Wells. The authors—who have explained economics to millions through trade books and newspaper columns—offer a new online feature, News Analysis, that pairs journalistic takes on pressing issues with questions based on Bloom’s taxonomy. This complements the text’s unparalleled coverage of current topics: sustainability, the economic impact of technology, pressing policy debates, and much more.

A richer commitment to broadening students’ understanding of the global economy. With unparalleled insight and clarity, the authors use their hallmark narrative approach to take students outside of the classroom and into our global world. Starting with a new opening story on the economic transformation in China’s Pearl River Delta, the global focus is carried throughout with more on the ascendance of China’s economy, the Euro and events in Europe (including Brexit), and post-recession economies around the globe.

Thoroughly updated throughout. The third edition has been updated to reflect our always changing world. Along with updated graphs and changes in every chapter in the text, the new edition features dozens of new chapter-opening stories, business cases, and Economics in Action applications.

"Micro by Krugman was a dream come true for me. The organization of this textbook is exactly what I was looking for. It allows for natural progression towards more complex concepts as we near the last part of the course." --Rabia Aziz, Kwantlen Polytechnic University

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Table of Contents

Part 1: What Is Economics?
Introduction An Engine for Growth and Discovery
Chapter 1 First Principles
Chapter 2 Economic Models: Trade-offs and Trade
Appendix: Graphs in Economics
 
Part 2: Supply and Demand
Chapter 3 Supply and Demand
Appendix: The Algebra of Supply, Demand, and Equilibrium
Chapter 4 Consumer and Producer Surplus
Chapter 5 Price Controls and Quotas: Meddling with Markets
Chapter 6 Elasticity
Appendix: The Algebra of Elasticity
 
Part 3: Individuals and Markets
Chapter 7 Taxes
Chapter 8 International Trade
 
Part 4: Economics and Decision Making
Chapter 9 Decision Making by Individuals and Firms
Appendix: Toward a Fuller Understanding of Present Value
 
Part 5: The Consumer
Chapter 10 The Rational Consumer
Appendix: Consumer Preferences and Consumer Choice
 
Part 6: The Production Decision
Chapter 11 Behind the Supply Curve: Inputs and Costs
Chapter 12 Perfect Competition and the Supply Curve
 
Part 7: Market Structure: Beyond Perfect Competition
Chapter 13 Monopoly
Chapter 14 Oligopoly
Chapter 15 Monopolistic Competition and Product Differentiation
 
Part 8: Microeconomics and Public Policy
Chapter 16 Externalities
Chapter 17 Public Goods and Common Resources
Chapter 18 The Economics of the Welfare State
 
Part 9: Factor Markets and Risk
Chapter 19 Factor Markets and the Distribution of Income
Appendix Indifference Curve Analysis of Labour Supply
Chapter 20 Uncertainty, Risk, and Private Information


Paul Krugman

Paul Krugman, recipient of the 2008 Nobel Memorial Prize in Economic Sciences, taught at Princeton University for 14 years. In 2015, he joined the faculty of the Graduate Center of the City University of New York, associated with the Luxembourg Income Study, which tracks and analyzes income inequality around the world. He received his BA from Yale and his PhD from MIT. Before Princeton, he taught at Yale, Stanford, and MIT. He also spent a year on the staff of the Council of Economic Advisers in 1982–1983. His research has included trailblazing work on international trade, economic geography, and currency crises. In 1991, Krugman received the American Economic Association’s John Bates Clark medal. In addition to his teaching and academic research, Krugman writes extensively for nontechnical audiences. He is a regular op-ed columnist for the New York Times. His best-selling trade books include End This Depression Now!, The Return of Depression Economics and the Crisis of 2008, a history of recent economic troubles and their implications for economic policy, and The Conscience of a Liberal, a study of the political economy of economic inequality and its relationship with political polarization from the Gilded Age to the present. His earlier books, Peddling Prosperity and The Age of Diminished Expectations, have become modern classics.

Robin Wells

Robin Wells was a lecturer and researcher in Economics at Princeton University, where she has taught undergraduate courses.  She received her BA from the University of Chicago and her PhD from the University of California, Berkeley; she then did her postdoctoral work at MIT.  She has taught at the University of Michigan, the University of Southhampton (United Kingdom), Stanford, and MIT.  Her teaching and research focus on the theory of organizations and incentives.

Iris Au

Iris Au is an Associate Professor in Economics at the University of Toronto Scarborough (UTSC). She received her BA, MA, and PhD from Simon Fraser University, British Columbia. She taught at Simon Fraser University and Kwantlen University College (now known as Kwantlen Polytechnic University) before joining UTSC. Currently, she teaches introductory and intermediate macroeconomics, international finance, economics of public policy, and topics on financial crises on a regular basis.

Jack Parkinson

Jack Parkinson is an Associate Professor in Economics at the University of Toronto Scarborough (UTSC). He received his Hons. BA from Western University and his MA and PhD from the University of Toronto. He has worked as a corporate tax policy analyst for the Ontario Ministry of Finance while teaching during his lunchtime or evenings. Over the past twenty years he has taught on all three campuses of the University of Toronto. Currently, he teaches introductory microeconomics, intermediate and advanced macroeconomics, money and banking, economics of organization, and applied economic statistics.

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