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Achieve
Engage every student.
Achieve is a comprehensive set of interconnected teaching and assessment tools. It incorporates the most effective elements from Macmillan’s market leading solutions—including Sapling, LaunchPad, iClicker and others—in a single, easy to use platform. Our resources were co-designed with instructors and students, using a foundation of learning research and rigorous testing.

Featured in Achieve
Marginal Revolution University (MRU) videos
More than 170 of these videos have been deeply integrated into the text and pedagogy of Modern Principles, providing valuable tools for both instructors and students throughout the learning path. These videos are linked in the text and at mru.org. Within Achieve, assignable, automatically graded quizzes accompany each video.

Discovering Data Exercises
Based on up-to-the-minute FRED data, these exercises help students develop data literacy and synthesizing skills, encourage economic analysis based on recent trends, and build an understanding of the broader economy.

IN THE TEXTBOOK
New, modern examples including a discussion of housing prices and the elasticity of supply, the declining labor force participation rate of young men, the platform economics of free goods like Facebook and Twitter, monetary policy in a pandemic and the politics and economics of trade in the Trump era.
 
Material that many other books ignore, such as how managers should choose between piece rates and tournaments and how firms increase their profits using bundling and tying.

Streamlined and uncluttered presentation— the text doesn’t have boxed features. The text is clean, to-the-point, and engaging, as the authors integrate examples throughout. Their writing style reflects the style of their popular blog, Marginal Revolution.

A powerful, more realistic AD-AS model (in macroeconomics) that combines insights from New Keynesian and Real Business Cycle models. In addition, the authors created a super simple Solow model which for the first time makes the Solow model of economic growth accessible to principles of economics students.