Cover: Media Career Guide, 13th Edition by Sherri Culver; Nichole Harken
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Media Career Guide

Preparing for Jobs in the 21st CenturyThirteenth Edition ©2022 Sherri Culver; Nichole Harken

With a focus on getting media-savvy students ready for a career in media, this essential guide offers a current snapshot of job prospects and opportunities in media and communication. The authors take students through the entire process of career planning, from first considering a media-related c...

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ISBN:9781319247560

Cover: Media Career Guide, 13th Edition by Sherri Culver; Nichole Harken

The student guide to careers and job hunting in today’s media environment

With a focus on getting media-savvy students ready for a career in media, this essential guide offers a current snapshot of job prospects and opportunities in media and communication. The authors take students through the entire process of career planning, from first considering a media-related career, all the way through their arrival in the workplace, while offering helpful and practical advice and strategies along the way.

This edition has a new organization that starts at determining the career and then moves into finding the job. A new focus on growth areas in media industries highlight new career paths in streaming media and app development as well as new media positions within more traditional fields. New life skill tips offer suggestions on issues like how to relocate, manage finances, and more.

Available as an e-book, the guide can be purchased on its own, or can be accessed as part of the LaunchPad for Media & Culture 13e by Richard Campbell, Christopher R. Martin, Bettina Fabos, and Ron Becker.

Features

Offers up an overview of current media trends as well as today’s media and communication job market.

A helpful guide to students looking to find a job and launch a career in media. Support includes effective strategies for career preparation while still in school, advice for job research, and models for resumes, cover letters, and thank-you notes.

Includes a broad view on what it means to work in media today, giving students the proper perspective to understand the full scope of their opportunities.

An ideal supplement to add to any media or communication course. This e-book can be purchased on its own or is available as an add on with selected Bedford/St. Martin’s Communication titles. The Media Career Guide 13e is also included inside of the LaunchPad for Media & Culture: An Introduction to Mass Communication, 13e by Richard Campbell, Christopher R. Martin, Bettina Fabos, and Ron Becker.

New to This Edition

Approaches digital media as ‘the new normal’. There’s no more talk of the impending media explosion. Focus instead is on recent growth in media industries, including features like streaming, app development and the creation of interactive media positions and components within more traditional fields.

A reorganized TOC that reflects the career process in a chronological order. The book begins with the consideration of a career in media, before moving on to the job search process, and ending with information on entrepreneurial opportunities.

New chapter on the transition from college to career with helpful tips on life skills, including  how to relocate, how to take control of personal information, and more.

Provides new and updated coverage of the industry, including:

  • Updated coverage on current media trends.
  • New content, including advice on how to prepare for virtual interviews and ways to be an effective remote employee.

Digital Options

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E-book

Read online (or offline) with all the highlighting and notetaking tools you need to be successful in this course.

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Table of Contents

INTRODUCTION
1. Considering a Career in Media or Communication
2. Preparing for a Career in Media
3. Where the Jobs Are
4. The Search Process
5. Cover Letters, Resumes, and Thank You Notes
6. The Next Step
7. Succeeding Once You’re In
8. Seizing Your Entrepreneurial Spirit
ADDITIONAL RESOURCES
INDEX
Conclusion
Headshot of Sherri Hope Culver

Sherri Hope Culver

Sherri Hope Culver is an associate professor of Media Studies & Production at Temple University and serves as Director for the university’s Center for Media and Information Literacy. She also has extensive experience as a television producer and consultant to public media and childrens media companies.

Headshot of Nichole Harken

Nichole Harken

Nichole Zumbach Harken is an Instructor in the Department of Communication and Media at the University of Northern Iowa. She also serves as the Internship Director for the program and has won various teaching awards. Her goal is to help students find their purpose and passion, to nurture those things, and help them realize "its not how smart you are, but how you are smart."