“Applications, a modern approach, student-friendly examples, and clever visuals help an instructor explain concepts. Extremely clever choice of examples; no bananas and apples! Examples speak to the student in their language - starting with zippers and the choice of cellular service providers. Microeconomics: Unlike traditional economics textbooks, this book is not fixed on clear-cut definitions, such as drawing a sharp distinction between market structures. I believe this approach makes the book more relevant and applicable. I am especially looking forward to the Canadian edition of Macroeconomics: In most good books, monetary policy, fiscal policy, policy tools, data, and examples are tailored around the US economy. Cannot emphasise enough that there is a need for a modern textbook for a Canadian instructor. In my previous classes, I assigned Learning Curve as a pre-lecture assignment. Student feedback was very positive.”
- Okila Elboeva, King's University College

“I was very pleased to see the way important concepts are presented. The examples used are also very interesting -and applied to Canada. Excellent! I really like the writing approach: first explain the concept in general terms, then introduce details (for example, the shape of inelastic demand...) and finally do the calculations. It is a lot more fun and relevant to real-life for students. Decision points are an interesting approach; it is the first time students "take the decision for themselves" instead of only reading what a hypothetical firm would do (table or graph form). I think it hits home much more this way.”
- Catherine Boulatoff, Dalhousie University

“Most of the examples are easy to understand and students can relate to them.  The podcasts are an engaging complement to the text.”
- Ahmet Ozkardas, University of Waterloo

“The text is fresh, new and exciting. I very much like the examples. I find them to be on point and relatable to the students (beer and soft drinks, and even prescription meds). These are the things the students will see on a daily basis. Often much of what we see is about taxing widgets and wheat support prices or dairy quotas. I can tell much thought went into this and am pleased with the final outcome.”
- David Desjardins, Concordia University

“I enjoyed this text and believe it would resonate well with today's undergraduate students. Issues of fairness, equity, and intrinsic fulfilment deserve a place alongside cost-benefit analysis. I thought the Canadian specific examples were overall quite good. I believe the text is applicable to a Canadian audience. The US examples also seem to apply to a Canadian audience. I suspect that Canadian women are equally well-served to ask for a raise as their American counterparts.”
- Robert McKeown, York University