Speech Craft
Second Edition ©2021 Joshua Gunn Formats: Achieve, E-book, Print
As low as C$51.99
As low as C$51.99
- Product Overview
- Content Material
- Assessment
- Reports and Insights
- Teaching Resources
- Support and Services
Authors
-
Joshua Gunn
Dr. Joshua Gresham Gunn (Ph.D., University of Minnesota, 2002) teaches and researches at the University of Texas at Austin, where he is an Associate Professor of Communication Studies and a Faculty Affiliate in the Department of Rhetoric and Writing. He also taught public speaking as an adjunct professor at Southwestern University in Georgetown, Texas. Josh received the Outstanding Graduate Teaching award from the University of Texas at Austin in 2015, and delivered the Carroll C. Arnold Distinguished Lecture for the National Communication Association in 2018.
Table of Contents
Chapter 1: Building Confidence in the Craft
Chapter 2: Listening & the Ethics of Speech
Chapter 3: Audience Analysis
Achieve module: Inclusive Public Speaking
Chapter 4: Choosing a Speech Topic and Purpose
Achieve module: Avoiding the Dangers of Misinformation
Chapter 5: Researching Your Speech Topic
Chapter 6: Supporting Materials & Contextual Reasoning
Chapter 7: Organizing and Outlining Your Speech
Chapter 8: Introductions, Transitions, & Conclusions
Chapter 9: Style and Language
Chapter 10: Style and Delivery
Chapter 11: Presentation Aids
Chapter 12: Understanding Speech Genres
Chapter 13: Celebratory Speaking
Chapter 14: Informative Speaking
Chapter 15: Persuasive Speaking
Chapter 16: Making Arguments
Chapter 17: Speaking in the Workplace
Chapter 18: Speaking Online
Achieve module: Online Presentations in the Post-Pandemic Era
Chapter 19: Speaking for Social Change
Appendix: Sample Annotated Speeches
Product Updates
Summer 2025 Updates
- LearningCurve adaptive quizzing now benefits from an expanded pool of questions, ensuring that students are presented with a wider array of individualized question sets and feedback based on their correct and incorrect responses.
- The Speech Craft e-book in Achieve has been reviewed and updated to ensure that it continues to reflect the most current and inclusive guidance around public speaking, particularly around audience analysis and delivery.
Achieve features six new full-length student speech videos, including four persuasive speeches and two informative speeches. These are included both as standalone videos and as part of video activities with assessment, encouraging students to think critically about the components of a successful presentation as they view engaging examples of authentic speeches.
Achieve now includes GoReact Advanced, an upgraded version of the GoReact video assessment tool with new AI-driven features that enhance student speech practice:
- The AI Assistant provides personalized, category-specific feedback to help guide students at any stage of their speech preparation.
- Automated analytics offer insights on pacing, filler words, and pauses—helping students identify areas for improvement.
- Auto-generated, time-stamped transcripts make it easy for students to review their speech.
Winter 2024 Updates
- Empowering ethical and responsible AI usage. Three new student activities in Achieve give students a hands-on understanding of artificial intelligence, focusing on responsible, ethical usage while showcasing how AI can elevate speech assignments. These are complemented by an instructor guide packed with insights on AI's ethical implications, strategies for crafting course policies, and creative classroom activities to bring AI into the conversation.
- Building essential skills for success. Achieve includes three foundational skills activities designed to help students master the skills they need for academic and professional success, including note-taking, time management, and using a syllabus.
2nd Edition Updates (2021)
New Achieve-only modules bring students the updated advice for researching topics and speaking online. Three new Achieve reading modules, which are filled with images and video clips and backed by optional comprehension quizzes, cover some of the most needed advice in today’s public speaking classrooms.
- “Best Practices for Online Presentations in the Post-Pandemic Era” uses often humorous videos of online presentations gone awry to illustrate situations to avoid and offers advice for preventing these awkward situations, such as the best ways to set up the space and technology for speaking online and how to prevent noise interruptions and other distractions. This module also addresses best practices for engaging with others online such as when to turn the camera or microphone off and how to recover from an “oops” moment.
- “Avoiding the Dangers of Disinformation” warns students against the extreme dangers of disinformation in the digital media age and offers concrete methods for distinguishing credible from false information when researching a speech topic. With the role of the media placed in historical context, this module give students critical strategies for discernment including Gunn’s three hecks of Internet source reliability, Harris’s Internet research checklist, and other tips for avoiding conspiratorial thinking, being wary of the evidence of grievance, and making use of respected sources and authorities.
- “Inclusive Online Speaking” provides specific strategies for being mindful of the audience when speaking online. Aided by video and screen still illustrations, this module covers topics such as providing pronouns with names on screen, focusing on the camera, using captioning, attending to the chat feature, and engaging in online question and answer sessions.
A pedagogical approach that reflects the way today’s audiences listen and students learn. Drawing on emerging research, Speech Craft recognizes how we regularly divide our attention among multiple stimuli at once.
- New advice on presentation aids helps speakers adapt to “hyper cognitive”audiences.
- Bold illustrations and photographs and an appealing design keep students engaged with the text.
- New Digital Dives activities and videos enable active learning, giving students the chance to try their hand at creating an elevator pitch, effectively lighting an online speech, identifying plagiarism, or speaking appropriately for common workplace situations.
An important new section on advocacy emphasizes how speech can make a difference. Chapter 19, Speaking for Social Change, now begins with timely examples of speaking to advocate in the civic sphere, showing how people across the political spectrum can speak up for the causes they believe in.
More support for fundamental skills of speech writing. Speech Craft provides students with more of the instructional content that helps them improve as public speakers:
- New models for organizing and outlining speeches, including informal speaker’s notes and helpful annotations on speech outlines.
- Engaging new sample speech excerpts and videos, such as Greta Thunberg’s speech at the UN climate summit and Mark Zuckerberg’s speech about freedom of expression.
Further attention to diversity and cultural inclusivity. Building on the strength of the first edition, Speech Craft 2e engages even more deeply with the values of diversity and inclusion. The text embraces the singular “they” to avoid gender binaries, includes an updated discussion of gender and sexual identity as part of audience analysis, and represents a broader range of contemporary speakers.
Thoroughly revised and improved supplement package, including
- An innovative updated Instructor’s Manual with a new preface on how to teach the course online
- Redesigned lecture slides, based on user feedback
- An updated and expanded Test Bank
- New LearningCurve adaptive quizzes for self-practice
Authors
-
Joshua Gunn
Dr. Joshua Gresham Gunn (Ph.D., University of Minnesota, 2002) teaches and researches at the University of Texas at Austin, where he is an Associate Professor of Communication Studies and a Faculty Affiliate in the Department of Rhetoric and Writing. He also taught public speaking as an adjunct professor at Southwestern University in Georgetown, Texas. Josh received the Outstanding Graduate Teaching award from the University of Texas at Austin in 2015, and delivered the Carroll C. Arnold Distinguished Lecture for the National Communication Association in 2018.
Table of Contents
Chapter 1: Building Confidence in the Craft
Chapter 2: Listening & the Ethics of Speech
Chapter 3: Audience Analysis
Achieve module: Inclusive Public Speaking
Chapter 4: Choosing a Speech Topic and Purpose
Achieve module: Avoiding the Dangers of Misinformation
Chapter 5: Researching Your Speech Topic
Chapter 6: Supporting Materials & Contextual Reasoning
Chapter 7: Organizing and Outlining Your Speech
Chapter 8: Introductions, Transitions, & Conclusions
Chapter 9: Style and Language
Chapter 10: Style and Delivery
Chapter 11: Presentation Aids
Chapter 12: Understanding Speech Genres
Chapter 13: Celebratory Speaking
Chapter 14: Informative Speaking
Chapter 15: Persuasive Speaking
Chapter 16: Making Arguments
Chapter 17: Speaking in the Workplace
Chapter 18: Speaking Online
Achieve module: Online Presentations in the Post-Pandemic Era
Chapter 19: Speaking for Social Change
Appendix: Sample Annotated Speeches
Product Updates
Summer 2025 Updates
- LearningCurve adaptive quizzing now benefits from an expanded pool of questions, ensuring that students are presented with a wider array of individualized question sets and feedback based on their correct and incorrect responses.
- The Speech Craft e-book in Achieve has been reviewed and updated to ensure that it continues to reflect the most current and inclusive guidance around public speaking, particularly around audience analysis and delivery.
Achieve features six new full-length student speech videos, including four persuasive speeches and two informative speeches. These are included both as standalone videos and as part of video activities with assessment, encouraging students to think critically about the components of a successful presentation as they view engaging examples of authentic speeches.
Achieve now includes GoReact Advanced, an upgraded version of the GoReact video assessment tool with new AI-driven features that enhance student speech practice:
- The AI Assistant provides personalized, category-specific feedback to help guide students at any stage of their speech preparation.
- Automated analytics offer insights on pacing, filler words, and pauses—helping students identify areas for improvement.
- Auto-generated, time-stamped transcripts make it easy for students to review their speech.
Winter 2024 Updates
- Empowering ethical and responsible AI usage. Three new student activities in Achieve give students a hands-on understanding of artificial intelligence, focusing on responsible, ethical usage while showcasing how AI can elevate speech assignments. These are complemented by an instructor guide packed with insights on AI's ethical implications, strategies for crafting course policies, and creative classroom activities to bring AI into the conversation.
- Building essential skills for success. Achieve includes three foundational skills activities designed to help students master the skills they need for academic and professional success, including note-taking, time management, and using a syllabus.
2nd Edition Updates (2021)
New Achieve-only modules bring students the updated advice for researching topics and speaking online. Three new Achieve reading modules, which are filled with images and video clips and backed by optional comprehension quizzes, cover some of the most needed advice in today’s public speaking classrooms.
- “Best Practices for Online Presentations in the Post-Pandemic Era” uses often humorous videos of online presentations gone awry to illustrate situations to avoid and offers advice for preventing these awkward situations, such as the best ways to set up the space and technology for speaking online and how to prevent noise interruptions and other distractions. This module also addresses best practices for engaging with others online such as when to turn the camera or microphone off and how to recover from an “oops” moment.
- “Avoiding the Dangers of Disinformation” warns students against the extreme dangers of disinformation in the digital media age and offers concrete methods for distinguishing credible from false information when researching a speech topic. With the role of the media placed in historical context, this module give students critical strategies for discernment including Gunn’s three hecks of Internet source reliability, Harris’s Internet research checklist, and other tips for avoiding conspiratorial thinking, being wary of the evidence of grievance, and making use of respected sources and authorities.
- “Inclusive Online Speaking” provides specific strategies for being mindful of the audience when speaking online. Aided by video and screen still illustrations, this module covers topics such as providing pronouns with names on screen, focusing on the camera, using captioning, attending to the chat feature, and engaging in online question and answer sessions.
A pedagogical approach that reflects the way today’s audiences listen and students learn. Drawing on emerging research, Speech Craft recognizes how we regularly divide our attention among multiple stimuli at once.
- New advice on presentation aids helps speakers adapt to “hyper cognitive”audiences.
- Bold illustrations and photographs and an appealing design keep students engaged with the text.
- New Digital Dives activities and videos enable active learning, giving students the chance to try their hand at creating an elevator pitch, effectively lighting an online speech, identifying plagiarism, or speaking appropriately for common workplace situations.
An important new section on advocacy emphasizes how speech can make a difference. Chapter 19, Speaking for Social Change, now begins with timely examples of speaking to advocate in the civic sphere, showing how people across the political spectrum can speak up for the causes they believe in.
More support for fundamental skills of speech writing. Speech Craft provides students with more of the instructional content that helps them improve as public speakers:
- New models for organizing and outlining speeches, including informal speaker’s notes and helpful annotations on speech outlines.
- Engaging new sample speech excerpts and videos, such as Greta Thunberg’s speech at the UN climate summit and Mark Zuckerberg’s speech about freedom of expression.
Further attention to diversity and cultural inclusivity. Building on the strength of the first edition, Speech Craft 2e engages even more deeply with the values of diversity and inclusion. The text embraces the singular “they” to avoid gender binaries, includes an updated discussion of gender and sexual identity as part of audience analysis, and represents a broader range of contemporary speakers.
Thoroughly revised and improved supplement package, including
- An innovative updated Instructor’s Manual with a new preface on how to teach the course online
- Redesigned lecture slides, based on user feedback
- An updated and expanded Test Bank
- New LearningCurve adaptive quizzes for self-practice
Achieve for Speech Craft by Gunn: A Fresh Approach to Public Speaking
Gunn’s Speech Craft offers a student-friendly, narrative-driven approach to public speaking, engaging readers with a contemporary edge and a focus on connecting with the community. With practical guidance and relatable examples, it meets today’s students where they are — and helps them find their voice.
Paired with Achieve, Speech Craft offers a full-course solution that helps instructors address key challenges in the public speaking classroom.
GoReact Advanced gives students a powerful way to practice their speeches, allowing them to upload presentations and receive AI-powered feedback across different categories, as well as analytics tied to filler words, pacing, pauses, and more – enabling independent, high-quality practice.
Goal-setting and reflection surveys provide structured support for students at all levels, while LearningCurve adaptive quizzes and video-based learning connect concepts to real-world application — including new modules on avoiding disinformation and creating effective and inclusive online presentations.
To help students manage anxiety, Achieve integrates the PRCA and PRPSA self-assessments, giving students the tools to reflect on their comfort with public speaking.
Together, Gunn’s engaging text and Achieve’s flexible tools create a cohesive, outcomes-driven experience that supports students and empowers instructors.
Success Stories
Here are a few examples of how Achieve has helped instructors like you improve student preparedness, enhance their sense of belonging, and achieve course goals they set for themselves.
Prof. Kiandra Johnson, Spelman College
See how the resources in Achieve help you engage students before, during, and after class.
Prof. Jennifer Duncan
Use diagnostics in Achieve for a snapshot into cognitive and non-cognitive factors that may impact your students’ preparedness.
Prof. Ryan Elsenpeter
Here’s why educators who use Achieve would recommend it to their peers.
Instructor Resources
Instructor Resources
Access Test Bank
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Test Bank for Speech Craft
Joshua Gunn | Second Edition | ©2021 | ISBN:9781319343903
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GoReact Video Assessment Implementation Guide (.pdf)
Instructor's Resource Manual for Speech Craft (Online Only)
Joshua Gunn | Second Edition | ©2021 | ISBN:9781319343880Lecture Slides for Speech Craft (Online Only)
Joshua Gunn | Second Edition | ©2021 | ISBN:9781319343910iClicker Questions for Public Speaking
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Are you a campus bookstore looking for ordering information?
MPS Order Search Tool (MOST) is a web-based purchase order tracking program that allows customers to view and track their purchases. No registration or special codes needed! Just enter your BILL-TO ACCT # and your ZIP CODE to track orders.
Canadian Stores: Please use only the first five digits/letters in your zip code on MOST.
Visit MOST, our online ordering system for booksellers: https://tracking.mpsvirginia.com/Login.aspx
Learn more about our Bookstore programs here: https://www.macmillanlearning.com/college/us/contact-us/booksellers
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Our courses currently integrate with Canvas, Blackboard (Learn and Ultra), Brightspace, D2L, and Moodle. Click on the support documentation below to find out more details about the integration with each LMS.
Integrate Macmillan courses with Blackboard
Integrate Macmillan courses with Canvas
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If you’re a verified instructor, you can request a free sample of our courseware, e-book, or print textbook to consider for use in your courses. Only registered and verified instructors can receive free print and digital samples, and they should not be sold to bookstores or book resellers. If you don't yet have an existing account with Macmillan Learning, it can take up to two business days to verify your status as an instructor. You can request a free sample from the right side of this product page by clicking on the "Request Instructor Sample" button or by contacting your rep. Learn more.
-
-
-
Sometimes also referred to as a spiral-bound or binder-ready textbook, loose-leaf textbooks are available to purchase. This three-hole punched, unbound version of the book costs less than a hardcover or paperback book.
-
-
-
Achieve (full course) includes our complete e-book, as well as online quizzing tools, multimedia assets, and iClicker active classroom manager.
Most Achieve Essentials courses do not include our e-books and adaptive quizzing.
Visit our comparison table for details: https://www.macmillanlearning.com/college/us/digital/achieve/compare
-
-
-
Achieve (full course) includes our complete e-book, as well as online quizzing tools, multimedia assets, and iClicker active classroom manager.
Achieve Read & Practice only includes our e-book and adaptive quizzing, and does not include instructor resources and assignable assessments. Read & Practice does integrate with LMS.
Visit our comparison table for details: https://www.macmillanlearning.com/college/us/digital/achieve/compare
-
-
-
We can help! Contact your representative to discuss your specific needs for your course. If our off-the-shelf course materials don’t quite hit the mark, we also offer custom solutions made to fit your needs.
-
Speech Craft
Gunn’s Speech Craft offers a student-friendly, narrative-driven approach to public speaking, engaging readers with a contemporary edge and a focus on connecting with the community. With practical guidance and relatable examples, it meets today’s students where they are — and helps them find their voice.
Paired with Achieve, Speech Craft offers a full-course solution that helps instructors address key challenges in the public speaking classroom.
GoReact Advanced gives students a powerful way to practice their speeches, allowing them to upload presentations and receive AI-powered feedback across different categories, as well as analytics tied to filler words, pacing, pauses, and more – enabling independent, high-quality practice.
Goal-setting and reflection surveys provide structured support for students at all levels, while LearningCurve adaptive quizzes and video-based learning connect concepts to real-world application — including new modules on avoiding disinformation and creating effective and inclusive online presentations.
To help students manage anxiety, Achieve integrates the PRCA and PRPSA self-assessments, giving students the tools to reflect on their comfort with public speaking.
Together, Gunn’s engaging text and Achieve’s flexible tools create a cohesive, outcomes-driven experience that supports students and empowers instructors.
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