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Media & Culture
An Introduction to Mass CommunicationThirteenth Edition| ©2022 Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the impact of the coronavirus pandemic on med...
The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the impact of the coronavirus pandemic on media use and development, media coverage of national and global protests for racial justice, the 2020 presidential election and its aftermath, ongoing issues of social media privacy, fraud, and disinformation, and the role media plays in our democracy. In this edition, Media & Culture digs deeper than ever before into the impact of the digital revolution, examining the reality of what it means to live, work, and communicate in a connected world where digital is the norm and media industries must be digital in order to survive. By moving away from the idea that convergence is something new and different, the text focuses more intently on the presence and meaning of digital media in everyday life, including its impact on each of us as individuals and as a larger society.
Now available with Achieve! The Achieve courseware for Media & Culture sets the standard for driving student learning in your mass communication course with powerful learning content, engaging activities, and actionable insights and analytics. Achieve brings together an interactive e-textbook, LearningCurve adaptive quizzing and other assessments, media literacy activities, engaging videos, and extensive instructor resources–all within a new, enhanced technology platform carefully built over the past five years.
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Navigating our dynamic digital world
The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most current issues of our time—including the impact of the coronavirus pandemic on media use and development, media coverage of national and global protests for racial justice, the 2020 presidential election and its aftermath, ongoing issues of social media privacy, fraud, and disinformation, and the role media plays in our democracy. In this edition, Media & Culture digs deeper than ever before into the impact of the digital revolution, examining the reality of what it means to live, work, and communicate in a connected world where digital is the norm and media industries must be digital in order to survive. By moving away from the idea that convergence is something new and different, the text focuses more intently on the presence and meaning of digital media in everyday life, including its impact on each of us as individuals and as a larger society.
Now available with Achieve! The Achieve courseware for Media & Culture sets the standard for driving student learning in your mass communication course with powerful learning content, engaging activities, and actionable insights and analytics. Achieve brings together an interactive e-textbook, LearningCurve adaptive quizzing and other assessments, media literacy activities, engaging videos, and extensive instructor resources–all within a new, enhanced technology platform carefully built over the past five years.
Features
Media & Culture’s hallmark critical approach to media literacy introduces students to five steps of the critical thinking and writing process—description, analysis, interpretation, evaluation, and engagement—and applies those stages with critical process exercises in each chapter and in Achieve.
Media & Culture’s storytelling narrative and cultural approach immerse students in the stories and events that have shaped the media and that have had an impact on our shared culture.
Media & Culture explores key topics related to media economics and democracy, including the significance and impact of multinational media systems, the Telecommunications Act of 1996, net neutrality and other media regulations, and the effects of particular mass media on the nature of democratic life.
Learning tools in every chapter help students find and remember the information they need to know. Bulleted lists at the beginning of every chapter give students a road map to key concepts, Media Literacy and the Critical Process boxes model the five-step critical process, Examining Ethics and Global Village boxes spotlight key ethical and global issues, and Chapter Reviews help students study and review for quizzes and exams.
New to This Edition
A reframing to reflect the reality of our digital world. Rather than approach the digital revolution as an ongoing realignment that we are just beginning to understand, Media & Culture, Thirteenth Edition, acknowledges that digital media culture is firmly established in today’s world and takes steps to analyze and explore what this means and why it matters. Chapters 1 and 2 have been fully revised to reflect this emphasis, and additional coverage is included throughout--for example, in Chapters 3, 4, 5, 6, and 7, which spotlight the rapid growth of streaming in digital games, movies, TV, radio, and music; Chapter 11, which looks at the latest in digital marketing, including single sign-on, predictive marketing, and the impact of influencers; and Chapter 13, which analyzes the corporate takeovers and mergers that characterize today’s media conglomerates.
Centered in the “now,” with a better balance between today and yesterday.
- Each chapter begins with a new section on the latest developments in the industry today (a look at where we are now) before examining key topics in the industry’s history and why they’re important (a look at how we got here).
- Chapter 1 includes a new subsection explaining why historical information is included in the text, with a direct explanation about how understanding history prompts critical thinking and provides insight into today’s media world.
- Historical coverage throughout has been refocused to highlight the most important and relevant content.
- Chapters connect historical developments to current technologies and modern cultural touchstones whenever possible to further illustrate the relationship between past and present.
Increased emphasis on representation and diverse voices. New and expanded coverage includes an introduction to the politics of representation and the impact of media portrayals (Chapter 1); an examination of the racial biases woven into algorithms that increasingly guide the way we live (Chapter 2); an expanded discussion of gender and racial diversity in digital gaming (Chapter 3); a new section on the importance of gay material and the quality audience during television’s post-network era (Chapter 6); a discussion of how journalistic objectivity and newsroom diversity are being reconsidered in light of the racial justice movement (Chapters 8 and 14); and much more.
New and expanded frameworks for media analysis. Accessible models in Chapter 1 prompt students to reflect on the meaning, impact, and importance of media use—in their own lives and in our society as a whole. The new “three roles framework” helps students think critically about their roles as media producers, media consumers, and media citizens—including how these roles intersect and compete. In addition, an expanded discussion of the cultural model, one of the hallmarks of the book, explores the interconnections between media texts, industries, technologies, users and the cultural context within which they are embedded.
Coverage of key media developments. Topics include the exponential growth of streaming and digital gaming during the COVID-19 pandemic, as well as the concurrent financial struggles of newspapers without advertisers and theaters without moviegoers; media coverage of the protests for racial justice; the use and abuse of social media platforms and the proliferation of fake news (including a survey activity that students can use to assess the credibility of news stories for themselves); the 2020 presidential election and its aftermath; and consumer privacy and the rise of targeted online advertising.
New author voices. This edition welcomes Ron Becker, who brings energy, enthusiasm, and his complementary research background. Together, Ron and long-time Media & Culture co-authors Chris Martin and Bettina Fabos contribute their own specialties to Media & Culture: journalism and media coverage of labor unions and the working class (Chris), video production, web development, and online public archiving (Bettina), and television/film studies and LGBTQ+ representation (Ron).
Now available with Achieve! The Achieve courseware for Media & Culture sets the standard for driving student learning in your mass communication course with powerful learning content, engaging activities, and actionable insights and analytics. Achieve brings together an interactive e-textbook, LearningCurve adaptive quizzing and other assessments, media literacy activities, engaging videos, and extensive instructor resources–all within a new, enhanced technology platform carefully built over the past five years.
It’s the best U.S. textbook on the subject. It’s the only one that does justice to a critical and cultural approach to the study of media.
--Paul Hillier, University of TampaIt’s an outstanding text, and the media literacy thread that runs through it absolutely can’t be beat.
--Jodi Hallsten Lyczak, Illinois State UniversityI have always been impressed with how up-to-date this textbook has been. The discussions of TikTok and COVID-19 are really helpful in ensuring that students recognize they are not reading your average stale textbook.
--David Wolfgang, Colorado State UniversityI love the media literacy activities. We do as many as we can in class. It is helpful for the students to see how to work through a topic from a critical perspective.
--Andrea Mason, Arapahoe Community CollegeI quite like how the new edition deviates away from the idea of convergence as 'novel' and instead approaches it from within the thick [of things].
--Stacy Barton, Metropolitan State University of Denver[Chapter 1] is SOOO much better than chapters I've seen in other similar books. I appreciate the reframing of digital media and the digital era.
--Hilary Gamble, Auburn University at MontgomeryI found myself genuinely enjoying [Chapter 1] because it hit everything I wanted it to for an introductory chapter. With that, I also felt that it thoroughly integrated and updated the digital media aspect really well.
--Kathryn D. Coduto, South Dakota State UniversityThe suggested revisions for the Internet chapter are outstanding and I look forward to including them.
--Betsy Emmons, Samford University

Media & Culture
Thirteenth Edition| ©2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
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Media & Culture
Thirteenth Edition| 2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
Table of Contents
1. Media, Culture, and Communication: A Critical ApproachPart 1: Interactive Media
2. Internet and Digital Media
3. Digital Gaming and the Media Playground
Part 2: Sounds and Images
4. Sound Recording and Popular Music
5. Popular Radio and the Origins of Broadcasting
6. Television: From Broadcasting to Streaming
7. Movies and the Power of Images
Part 3: Words and Pictures
8. Newspapers: The Rise and Decline of Modern Journalism
9. Magazines in the Age of Specialization
10. Books and the Power of Print
Part 4: The Business of Mass Media
11. Advertising and Commercial Culture
12. Public Relations and Framing the Message
13. Media Economics and the Global Marketplace
Part 5: Democratic Expression and the Mass Media
14. The Culture of Journalism: Values, Ethics, and Democracy
15. Media Effects and Cultural Approaches to Research
16. Legal Controls and Freedom of Expression
Case Study: A Guide to Identifying Fake News

Media & Culture
Thirteenth Edition| 2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
Authors

Richard Campbell

Christopher Martin
Christopher R. Martin is a professor of communication studies and digital journalism at the University of Northern Iowa and author of the forthcoming The Invisible Worker: How the News Media Lost Sight of the American Working Class (Cornell University Press) and Framed! Labor and the Corporate Media (Cornell University Press). He has written articles and reviews on journalism, televised sports, the Internet, and labor for several publications, including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, Culture, Sport, and Society, and Perspectives on Politics. He is also on the editorial board of the Journal of Communication Inquiry. Martin holds a Ph.D. from the University of Michigan and has also taught at Miami University.

Bettina Fabos

Ron Becker

Media & Culture
Thirteenth Edition| 2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
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Media & Culture
Thirteenth Edition| 2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
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