Media & Culture

An Introduction to Mass Communication

Thirteenth Edition

Publication Date: April 15, 2022

Paperback ISBN: 9781319244934

Pages: 592

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Navigating our dynamic digital world

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of this dynamic course, addressing the most current issues of our time. In this edition, Media & Culture digs deeper than ever before into the...

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Brief Contents
1. Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media
2. The Internet and Digital Media
3. Digital Gaming and the Media Playground

Part 2: Sounds and Images
4. Sound Recording and Popular Music
5. Popular Radio and the Origins of Broadcasting
6. Television: From Broadcasting to Streaming
7. Movies and the Power of Images

Part 3: Words and Pictures
8. Newspapers: The Rise and Decline of Modern Journalism
9. Magazines in the Age of Specialization
10. Books and the Power of Print

Part 4: The Business of Mass Media
11. Advertising and Commercial Culture
12. Public Relations and Framing the Message
13. Media Economics and the Global Marketplace

Part 5: Democratic Expression and the Mass Media
14. The Culture of Journalism: Values, Ethics, and Democracy
15. Media Effects and Cultural Approaches to Research
16. Legal Controls and Freedom of Expression

Case Study: A Guide to Identifying Fake News

Media & Culture’s hallmark critical approach to media literacy introduces students to five steps of the critical thinking and writing process—description, analysis, interpretation, evaluation, and engagement—and applies those stages with critical process exercises in each chapter and in Achieve.

Media & Culture’s storytelling narrative and cultural approach immerse students in the stories and events that have shaped the media and that have had an impact on our shared culture.

Media & Culture explores key topics related to media economics and democracy, including the significance and impact of multinational media systems, the Telecommunications Act of 1996, net neutrality and other media regulations, and the effects of particular mass media on the nature of democratic life.

Learning tools in every chapter help students find and remember the information they need to know. Bulleted lists at the beginning of every chapter give students a road map to key concepts, Media Literacy and the Critical Process boxes model the five-step critical process, Examining Ethics and Global Village boxes spotlight key ethical and global issues, and Chapter Reviews help students study and review for quizzes and exams.

Now available with Achieve! The Achieve courseware for Media & Culture sets the standard for driving student learning in your course. Achieve brings together an interactive e-textbook, LearningCurve adaptive quizzing and other assessments, media literacy activities, engaging videos, and extensive instructor resources–all within a new, enhanced technology platform.

New! Achieve Digital Update. Available online in December 2023, three new author-created modules explore the latest innovations and complexities inherent in our connected digital world: artificial intelligence, social media and mental health, and media guilty pleasures.

A reframing to reflect the reality of our digital world. Rather than approach the digital revolution as an ongoing realignment that we are just beginning to understand, the Thirteenth Edition acknowledges that digital media culture is firmly established in today’s world and takes steps to analyze and explore what this means and why it matters. Chapters 1 and 2 have been fully revised to reflect this emphasis, with additional coverage throughout.

Centered in the “now,” with a better balance between today and yesterday. Each chapter begins with a new section on the latest developments in the industry today (where we are now) before examining key topics in the industry’s history and why they’re important (how we got here).

Increased emphasis on representation and diverse voices. New coverage includes an introduction to the politics of representation and the impact of media portrayals, a discussion of how journalistic objectivity and newsroom diversity are being reconsidered in light of the racial justice movement, and much more.

"It’s the best U.S. textbook on the subject. It’s the only one that does justice to a critical and cultural approach to the study of media." — Paul Hillier, University of Tampa

"It’s an outstanding text, and the media literacy thread that runs through it absolutely can’t be beat." — Jodi Hallsten Lyczak, Illinois State University

"I have always been impressed with how up-to-date this textbook has been. The discussions of TikTok and COVID-19 are really helpful in ensuring that students recognize they are not reading your average stale textbook." — David Wolfgang, Colorado State University

"I love the media literacy activities. We do as many as we can in class. It is helpful for the students to see how to work through a topic from a critical perspective." — Andrea Mason, Arapahoe Community College

Richard Campbell

Richard Campbell is professor emeritus and founding chair of the Department of Media, Journalism, and Film at Miami University, as well as the 2019 recipient of the university’s Benjamin Harrison Medallion for his “Outstanding Contribution to the Education of the Nation.” Campbell is the author of “60 Minutes” and the News: A Mythology for Middle America (1991) and coauthor of Cracked Coverage: Television News, the Anti-Cocaine Crusade, and the Reagan Legacy (1994). He has written for numerous publications, including Columbia Journalism Review, Critical Studies in Mass Communication, and TV Quarterly. Campbell is cocreator of Stats+Stories, a long-running podcast sponsored by Miami University and the American Statistical Association, and winner of the 2021 Communication Award from the Mathematical Association of America. His other projects include the digital Oxford Observer newspaper and Report for Ohio, initiatives aimed at getting more young journalists real-world experience covering under-reported areas in rural and urban communities. He is executive producer of a 2019 documentary on the role that Oxford, Ohio, played in 1964’s Freedom Summer, titled Training for Freedom: How Ordinary People in an Unusual Time and Unlikely Place Made Extraordinary History. He served for ten years on the board of directors for Cincinnati Public Radio and holds a PhD from Northwestern University.

Christopher Martin

Christopher R. Martin is a professor of digital journalism and former department head of the Department of Communication and Media at the University of Northern Iowa. He is author of two award-winning books on labor and the media: No Longer Newsworthy: How the Mainstream Media Abandoned the Working Class and Framed! Labor and the Corporate Media, both with Cornell University Press. He has written articles, book chapters, and reviews on journalism, televised sports, the Internet, and labor for several publications, including Communication Research, Journal of Communication, Journal of Communication Inquiry, Labor Studies Journal, Culture, Sport, and Society, NiemanReports, and Perspectives on Politics. He is also on the editorial board of the Journal of Communication Inquiry. He is a contributing scholar to the Center for Journalism & Liberty and a regular contributor to Working-Class Perspectives. Martin holds a Ph.D. from the University of Michigan and has also taught at Miami University.

Bettina Fabos

Bettina Fabos is a professor of visual communication and interactive digital studies at the University of Northern Iowa. She is the executive producer of the interactive web photo history Proud and Torn: A Visual Memoir of Hungarian History (proudandtorn.org); the cofounder of a public digital archive of Iowa family snapshots, Fortepan Iowa (fortepan.us); and a champion of the Creative Commons. Fabos has also written extensively about critical media literacy, Internet commercialization, the role of the Internet in education, and media representations of popular culture. Her work has been published in Visual Communication Quarterly, Library Trends, Review of Educational Research, and Harvard Educational Review and she has received numerous awards for her creative work. Fabos has also taught at Miami University and has a Ph.D. from the University of Iowa.

Ron Becker

RON BECKER is a professor of media and communication and strategic communication at Miami University. He is the author of Gay TV and Straight America (Rutgers University Press) and co-editor of Saturday Night Live and American TV (Indiana University Press). His work has also appeared in publications like The Craft of Criticism, The Television Studies Reader, How to Watch TV, Reading the Bromance, The Velvet Light Trap, Queer Studies in Media and Popular Culture, and Historical Journal of Film, Radio and Television. Becker holds a Ph.D. in Media and Cultural Studies from the University of Wisconsin-Madison.

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Instructor's Resource Manual for Media & Culture (Online Only)

Instructor's Resource Manual Additional Resources

Instructor's Resource Manual Introduction

Instructor's Resource Manual for Chapter 1

Instructor's Resource Manual for Chapter 2

Instructor's Resource Manual for Chapter 3

Instructor's Resource Manual for Chapter 4

Instructor's Resource Manual for Chapter 5

Instructor's Resource Manual for Chapter 6

Instructor's Resource Manual for Chapter 7

Instructor's Resource Manual for Chapter 8

Instructor's Resource Manual for Chapter 9

Instructor's Resource Manual for Chapter 10

Instructor's Resource Manual for Chapter 11

Instructor's Resource Manual for Chapter 12

Instructor's Resource Manual for Chapter 13

Instructor's Resource Manual for Chapter 14

Instructor's Resource Manual for Chapter 15

Instructor's Resource Manual for Chapter 16

Lecture Slides for Media & Culture (Online Only)

Lecture Slides for Chapter 1

Lecture Slides for Chapter 2

Lecture Slides for Chapter 3

Lecture Slides for Chapter 4

Lecture Slides for Chapter 5

Lecture Slides for Chapter 6

Lecture Slides for Chapter 7

Lecture Slides for Chapter 8

Lecture Slides for Chapter 9

Lecture Slides for Chapter 10

Lecture Slides for Chapter 11

Lecture Slides for Chapter 12

Lecture Slides for Chapter 13

Lecture Slides for Chapter 14

Lecture Slides for Chapter 15

Lecture Slides for Chapter 16

iClicker Slides for Media & Culture (Online Only)

iClicker Questions for Chapter 1

iClicker Questions for Chapter 2

iClicker Questions for Chapter 3

iClicker Questions for Chapter 4

iClicker Questions for Chapter 5

iClicker Questions for Chapter 6

iClicker Questions for Chapter 7

iClicker Questions for Chapter 8

iClicker Questions for Chapter 9

iClicker Questions for Chapter 10

iClicker Questions for Chapter 11

iClicker Questions for Chapter 12

iClicker Questions for Chapter 13

iClicker Questions for Chapter 14

iClicker Questions for Chapter 15

iClicker Questions for Chapter 16

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