Cover: Business with Personal Finance for the AP® Course (High School), 1st Edition by David Anderson; Heidi M. Neck; Christopher P. Neck; Emma L. Murray

Accessibility Information

COMING SOON 01-June-2026

Business with Personal Finance for the AP® Course (High School)

First Edition

Publication Date: June 01, 2026

Hardcover ISBN: 9781319608903

BFW is delighted to introduce a brand new FIRST edition textbook designed to offer teachers and students a superior guide to the newest AP® course – AP® Business with Personal Finance.

Entitled Business with Personal Finance for the AP® Course, the new...

BFW is delighted to introduce a brand new FIRST edition textbook designed to offer teachers and students a superior guide to the newest AP® course – AP® Business with Personal Finance.

Entitled Business with Personal Finance for the AP® Course, the new textbook is uniquely positioned at the intersection of AP® rigor, career readiness, and financial literacy. Unlike other business-related textbooks, this title is crafted to meet the comprehensive needs of the brand new AP® course launching officially in Fall 2026.

Business with Personal Finance for the AP® Course offers a detailed alignment to the College Board’s Course and Exam Description (CED) for the new course, ensuring full coverage of exam-relevant content. It is not a general business textbook retrofitted for high school students, but rather a purpose-built AP® resource derived from a trusted college textbook (by authors Neck, Neck, Murray) and thoughtfully adapted by Dave Anderson, who is a respected and experienced co-author of market-leading Krugman’s Economics for the AP® Course. The result is a cohesive, student-accessible, and exam-focused text designed specifically for high school learners.

The tone, pacing, and scaffolding are tailored to support both future business majors and students exploring business and entrepreneurship for the first time, regardless of background or prior exposure. The inclusion of five Personal Finance modules within the 31-module structure further distinguishes this exciting new textbook. The five Personal Finance modules, though not expected to be on the AP® exam, are an integral part of the course, and provide the opportunity for potential enrichment content following the exam.

The Personal Finance component of the course offers students practice with real-life financial decision-making scenarios—ranging from homeownership to student loans to retirement planning. This component also helps meet state-level mandates for personal finance instruction in high school, aligning with the National Standards for Personal Financial Education set by the Council of Economic Education (CEE) and Jumpstart Coalition for Personal Financial Literacy.

Achieve

Online course materials that will help you in this class. Includes access to e-book and iClicker Student. Learn more about Achieve

Access Length:

Achieve

ISBN: 9781319626174
Achieve for Business with Personal Finance for the AP® Course (2-Term Online; High School; International Edition)

COMING SOON - 08/06/2026

E-book

Take notes, add highlights, and download our mobile-friendly e-books.

E-book

ISBN: 9781319626198
Business with Personal Finance for the AP® Course (High School; International Edition)

COMING SOON - 21/04/2026

Hardcover

Read and study in the print textbook.

Hardcover

ISBN: 9781319608903
Business with Personal Finance for the AP® Course (High School)

COMING SOON - 01/06/2026

£85.99

Unit 1 Business, Competition, and New Ideas

1.1 What Is a Business?
1.2 Markets and Competitive Advantage
1.3 PESTEL Factors and the Business Environment
1.4 How Do Business Ideas Originate?
1.5 Vision
1.6 Business Ethics
1.7 Organization, Roles, and Responsibilities
1.8 Supply Chains

Unit 2 Marketing

2.1 Marketing to Customers
2.2 Consumer Behavior
2.3 Market Research
2.4 Product
2.5 Price
2.6 Place and Channels
2.7 Promotion and Marketing Communication

Unit 3 PART 1 Personal Saving and Borrowing

3.1 Saving for Future Purchases
3.2 Borrowing, Credit, and Debt

Unit 3 PART 2 Business Accounting and Finance

3.3 Accounting and Financial Management
3.4 Business Expenses
3.5 Financial Capital
3.6 The Income Statement
3.7 The Balance Sheet and Net Worth
3.8 The Cash Flow Statement
3.9 Ethics and Financial Reporting

Unit 4 Management and Strategy

4.1 Management and Leadership
4.2 Evaluating Performance Using KPIs
4.3 Strategy and Decision Making
4.4 Strategic Frameworks: Porter's Five Forces and SWOT Analysis

Unit 5 Personal Goals, Budgeting, and Investing

5.1 Taxes, Net Income, and Budgeting
5.2 Managing Personal Risk
5.3 Saving and Investing for Education, Housing, and Retirement Goals

APPENDIX
ENDNOTES
GLOSSARY
INDEX

Meticulous alignment to course concepts and skills
5 Units, organized in 31 modules
Five Personal Finance modules
Clear, relatable examples that emphasize real-world business decisions and tangible decision-making scenarios
End-of-module assessment practice, including multiple choice questions and a case study with questions
Case studies integrated throughout, including a case study at the end of each module End-of-unit AP® exam practice will include both Multiple Choice and Free Response questions
AP® Skills Workshop feature, allowing students to further develop the AP® Skills required for this course.
Business Canvas project appendix, with additional practice and support integrated throughout the book and within the unit assessments
AP® Exam Tips and AP® Skills Tips throughout the margins
Key terms call out in the margins and integrated into each Module Review

David Anderson

David A. Anderson, Ph.D., has been involved in AP® programs and leadership since 1994, including service on the National Advisory Board for AP® Business Principles and as the chief reader for AP® Economics or AP® Microeconomics for five years. An experienced instructor of business principles and entrepreneurship, Anderson is the Paul G. Blazer Professor of Business and Economics at Centre College. He has won awards for excellence and innovation in the classroom. He received his B.A. from the University of Michigan and his MA and PhD from Duke University. He earned a graduate certificate in innovation and entrepreneurship from the Harvard Extension School and an M.B.A. from the University of the People. He also has experience in retail management and banking. Anderson has authored or co-authored dozens of scholarly articles and 18 books, including Economics for the AP® Course, Environmental Economics and Natural Resource Management, and The Light in the Library Basement: A Personal Finance Mystery Story. His research topics include stock markets, wages, unemployment compensation, pedagogy, and the cost of crime. His favorite hobby is long-distance running. He resides with his family in Danville, Kentucky.

Christopher Neck

Dr. Christopher P. Neck, Ph.D., is currently a Professor of Management at Arizona State University, where he held the title “University Master Teacher.” From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech, where he received numerous teaching honors, including the 2002 Wine Award for Teaching Excellence and ten “Students’ Choice Teacher of the Year” awards, voted on by students across the university. Neck’s research specialties include employee/executive fitness, self-leadership, leadership, group decision-making processes, and self-managing teams. He has over 200 publications in the form of books, chapters, and articles in various journals. Neck earned his PhD in Management from Arizona State University and his MBA from Louisiana State University.

Emma Murray

Emma L. Murray, BA, Hdip, completed a bachelor of arts degree in English and Spanish at University College Dublin (UCD) in County Dublin, Ireland, followed by a higher diploma (Hdip) in business studies and information technology at the Michael Smurfit Graduate School of Business in County Dublin, Ireland. Following her studies, Murray spent nearly a decade in investment banking before becoming a full-time writer and author. Murray has worked on numerous texts, including business and economics, self-help, and psychology.

Heidi Neck

Heidi Neck, Ph.D., is the Jeffry Timmons Professor of Entrepreneurial Studies at Babson College, where she also serves as the Academic Director of the Babson Academy. In this role, she helps to shape the future of entrepreneurship education, influencing universities worldwide to rethink and innovate their approaches to teaching entrepreneurship. The Babson Academy, under Neck's leadership, serves as a catalyst for this transformation, expanding access to high-quality entrepreneurship education and fostering a global community of educators dedicated to advancing the field. She also founded the Babson Collaborative, which connects institutions globally to grow entrepreneurship ecosystems. Neck holds a B.S. in Marketing from Louisiana State University and MBA and Ph.D. in Strategic Management and Entrepreneurship from the University of Colorado at Boulder.

Business Principles with Personal Finance for the AP® Course offers a detailed alignment to the CED for the new course, ensuring full coverage of exam-relevant content. It is not a general business textbook retrofitted for high school students, but rather a purpose-built AP® resource derived from a trusted textbook (by authors Neck, Neck, Murray) and thoughtfully adapted by Dave Anderson, who is a respected and experienced co-author of market-leading Krugman’s Economics for the AP® Course. The result is a cohesive, student-accessible, and exam-focused text designed specifically for international school students.

The Personal Finance component of the course offers students practice with real-life financial decision-making scenarios—ranging from homeownership to student loans to retirement planning.

Expand

About Achieve

Achieve is our online learning system backed by extensive development and research. Proven to increase student engagement and boost performance. Achieve offers:

Access to the ebook to download, read and virtually annotate for a completely flexible experience
Course and book-specific resources including adaptive quizzing (Learning Curve) to personalise the experience for students
A grade book, assignable assessments with targeted feedback, insights and reporting, instructor resources - all with seamless integration options.

Learn More Schedule Demo Sign into Achieve