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# LaunchPad for Crauder's Quantitative Literacy

## Thinking Between the LinesSecond Edition| ©2015New Edition Available Bruce Crauder; Benny Evans; Jerry Johnson; Alan Noell

"

*I finally understand why I need to learn some math*!" says a student after finishing a course that used*Quantitative Literacy*. That enthusiastic response gets to the heart of how this remarkable textbook works.*Quantitative Literacy*shows students that they use m..."

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*I finally understand why I need to learn some math*!" says a student after finishing a course that used*Quantitative Literacy*. That enthusiastic response gets to the heart of how this remarkable textbook works.*Quantitative Literacy*shows students that they use math in their everyday lives more than they realize, and that learning math in real-world contexts not only makes it easier to get better grades, but prepares them for decisions they’ll face about money, voting and politics, health issues, and much more. The authors draw on a wide range of examples to give students basic mathematical tools— from sports to personal finance to sociopolitical action to medical tests to the arts—with coverage that neatly balances discussions of ideas with computational practice.The thoroughly new edition offers new pedagogy and more examples of math in everyday life. It is also now a fully integrated text/media package with it’s own dedicated version of LaunchPad, W. H. Freeman’s breakthrough online course space. What's in the LaunchPad

**Maximize Teaching and Learning with WebAssign Premium**

Macmillan Learning and WebAssign have partnered to deliver WebAssign Premium – a comprehensive and flexible suite of resources for your quantitative literacy course. Combining the most widely used online homework platform with authoritative textbook content and Macmillan’s esteemed Mathtools, WebAssign Premium extends and enhances the classroom experience for instructors and students. Preview course content and sample assignments at www.webassign.net/whfreeman.

LaunchPad
$104.99

ISBN:9781319000394

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"*I finally understand why I need to learn some math*!" says a student after finishing a course that used *Quantitative Literacy*. That enthusiastic response gets to the heart of how this remarkable textbook works.

*Quantitative Literacy*shows students that they use math in their everyday lives more than they realize, and that learning math in real-world contexts not only makes it easier to get better grades, but prepares them for decisions they’ll face about money, voting and politics, health issues, and much more. The authors draw on a wide range of examples to give students basic mathematical tools— from sports to personal finance to sociopolitical action to medical tests to the arts—with coverage that neatly balances discussions of ideas with computational practice.

The thoroughly new edition offers new pedagogy and more examples of math in everyday life. It is also now a fully integrated text/media package with it’s own dedicated version of LaunchPad, W. H. Freeman’s breakthrough online course space. What's in the LaunchPad

**Maximize Teaching and Learning with WebAssign Premium**

Macmillan Learning and WebAssign have partnered to deliver WebAssign Premium – a comprehensive and flexible suite of resources for your quantitative literacy course. Combining the most widely used online homework platform with authoritative textbook content and Macmillan’s esteemed Mathtools, WebAssign Premium extends and enhances the classroom experience for instructors and students. Preview course content and sample assignments at www.webassign.net/whfreeman.

Features

New to This Edition

**What Do You Think?**

Each section now concludes with a series of ten questions that ask students to think critically about important concepts. For example, after learning about long-term extrapolation, students are asking to consider which is more reliable: an article using recent data to estimate unemployment rates one year from now, or an article using the same data to estimate unemployment rates 10 years in the future.

New Examples and Exercises

This edition offers dozens of new examples and exercises, on a variety of topics including the price of a Kindle and growth of social networks.

**This new section**

New Section! Quadratics and Parabolas (Ch. 3, Linear and Exponential Change)

New Section! Quadratics and Parabolas (Ch. 3, Linear and Exponential Change)

**teaches students about the quadratic function and the shape and use of parabolas, showing how these concepts can be used to answer questions such as:**

- What is the peak parking time in a congested city?
- At what speed is the automobile accident rate at its minimum?
- How much will it cost to fence my yard?

Increased Use of Technology for Problem-solving

Throughout, the text shows students how to use calculators and spreadsheets, with screenshots as guides to inputting data correctly.

New! Dynamic Figures

These interactive versions of figures from the textbook foster active learning by letting students manipulate variables and interpret the results for themselves.

**Developed with extensive feedback from instructors and students, W.H. Frreman’s breakthrough online course space offers:**

LaunchPad

LaunchPad

**Pre-built Units for each chapter**, curated by experienced educators, with media for that chapter organized and ready to assign or customize to suit your course.**All online resources for the text in one location**, including an interactive e-book, LearningCurve adaptive quizzing (see below), interactive applets, Dynamic Figures with manipulable variables, MathClips whiteboard videos, and more.**Powerful Online Homework Options**, with algorithmically generated exercises including LearningCurve, precalculus quizzes, and more**Helpful analytics**, with a Gradebook that lets you see how your class is doing individually and as a whole.**A streamlined and intuitive interface**that lets you build an entire course in minutes.

LearningCurve

In a game-like format, LearningCurve adaptive and formative quizzing provides an effective way to get students involved in the coursework. It offers:

**A unique learning path for each student**, with quizzes shaped by each individual’s correct and incorrect answers.**A Personalized Study Plan,**to guide students’ preparation for class and for exams.**Feedback for each question**with live links to relevant e-book pages, guiding students to the reading they need to do to improve their areas of weakness.

**
LaunchPad for Crauder's Quantitative Literacy**

Second Edition| ©2015

Bruce Crauder; Benny Evans; Jerry Johnson; Alan Noell

# Digital Options

## LaunchPad

Get the e-book, do assignments, take quizzes, prepare for exams and more, to help you achieve success in class.

Learn About LaunchPad Schedule LaunchPad Demo Go to LaunchPad

**LaunchPad for Crauder's Quantitative Literacy**

Second Edition| 2015

Bruce Crauder; Benny Evans; Jerry Johnson; Alan Noell

## Table of Contents

**CHAPTER 1 CRITICAL THINKING ** 1.1 Public policy and Simpson’s paradox: Is “average” always average?

1.2 Logic and informal fallacies: Does that argument hold water?

1.3 Formal logic and truth tables: Do computers think?

1.4 Sets and Venn diagrams: Pictorial logic

1.5 Critical thinking and number sense: What do these figures mean?

**CHAPTER 2 ANALYSIS OF GROWTH**

2.1 Measurements of growth: How fast is it changing?

2.2 Graphs: Picturing growth

2.3 Misleading graphs: Should I believe my eyes?

**CHAPTER 3 LINEAR AND EXPONENTIAL CHANGE: COMPARING GROWTH RATES**

3.1 Lines and linear growth: What does a constant rate mean?

3.2 Exponential growth and decay: Constant percentage rates

3.3 Logarithmic phenomena: Compressed scales

3.4 Quadratics and parabolas: Foci, vertices, and optimization

**CHAPTER 4 PERSONAL FINANCE **

4.1 Saving money: The power of compounding

4.2 Borrowing: How much car can you afford?

4.3 Saving for the long term: Build that nest egg

4.4 Credit cards: Paying off consumer debt

4.5 Inflation, taxes, and stocks: Managing your money

**CHAPTER 5 INTRODUCTION TO PROBABILITY**

5.1 Calculating probabilities: How likely is it?

5.2 Medical testing and conditional probability: Ill or not?

5.3 Counting and theoretical probabilities: How many?

5.4 More ways of counting: Permuting and combining

5.5 Expected value and the law of large numbers: Don’t bet on it

**CHAPTER 6 STATISTICS**

6.1 Data summary and presentation: Boiling down the numbers

6.2 The normal distribution: Why the bell curve?

6.3 The statistics of polling: Can we believe the polls?

6.4 Statistical inference and clinical trials: Effective drugs?

**CHAPTER 7 GRAPH THEORY**

7.1 Modeling with graphs and Euler circuits: Finding efficient routes

7.2 Hamilton circuits and traveling salesmen: Efficient routes

7.3 Trees: Viral e-mails and spell checkers

**8.1 Measuring voting power: Does my vote count?**

CHAPTER 8 VOTING AND SOCIAL CHOICE

CHAPTER 8 VOTING AND SOCIAL CHOICE

8.2 Voting systems: How do we choose a winner?

8.3 Fair division: What is a fair share?

8.4 Apportionment: Am I represented?

**CHAPTER 9 GEOMETRY**

9.1 Perimeter, area, and volume: How do I measure?

9.2 Proportionality and similarity: Changing the scale

9.3 Symmetries and tilings: Form and patterns

**APPENDIX 1 Unit ConversionAPPENDIX 2 Exponents and Scientific NotationAPPENDIX 3 Calculators, Parentheses, and Rounding APPENDIX 4 Basic MathAPPENDIX 5 Problem Solving**

**LaunchPad for Crauder's Quantitative Literacy**

Second Edition| 2015

Bruce Crauder; Benny Evans; Jerry Johnson; Alan Noell

## Authors

### Bruce Crauder

**Bruce Crauder**received his B.A. from Haverford College and his M.S. and Ph.D. from Columbia University. After post-doctoral positions at the Institute for Advanced Study, the University of Utah, and the University of Pennsylvania, Crauder came to Oklahoma State University, where he is now Professor of Mathematics and Associate Dean. Crauder’s research in algebraic geometry has resulted in 10 refereed articles in as many years in his specialty, three-dimensional birational geometry.

### Benny Evans

**Benny Evans**received his Ph.D. in mathematics from the University of Michigan. He is currently Professor of Mathematics at Oklahoma State University, where he has served as undergraduate director, associate head, and department head. He has held visiting appointments at the Institute for Advanced Study, Rice University, and Texas A&M. His research interests are topology and mathematics education.

### Jerry Johnson

**Jerry Johnson**received his B.S. in Mathematics from Oklahoma State University and his Ph.D. in Mathematics from the University of Illinois, Urbana. He was on the faculty of Oklahoma State University from 1969 until 1993, when he moved to the University of Nevada, Reno to become director of their Math Center and Math Across the Curriculum Project. From 1995 to 2001 he was chairman of the Department of Mathematics. He has received fifteen funded grants, including seven from the National Science Foundation. He has published 17 refereed papers in mathematics research journals and 36 papers in various journals and conference proceedings related to mathematics education. He is the author of GyroGraphics, a mathematics software package for which he received the EDUCOM Distinguished Mathematics Software award in 1991.

### Alan Noell

**Alan Noell** has a B.A. degree in Mathematics from Texas A&M University, and M.A. and Ph.D. degrees in Mathematics from Princeton University. After a postdoctoral position at CalTech, in 1985 he joined the faculty at Oklahoma State University, where he is now Professor of Mathematics. He research interests are in the area of several complex variables. He has also enjoyed working in the area of curriculum development. His work has been supported by the National Science Foundation and other sources

**LaunchPad for Crauder's Quantitative Literacy**

Second Edition| 2015

Bruce Crauder; Benny Evans; Jerry Johnson; Alan Noell

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