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Media & Culture
An Introduction to Mass CommunicationThirteenth Edition| ©2022New Edition Available Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
ISBN:9781319501938
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ISBN:9781319365721
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ISBN:9781319365714
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ISBN:9781319244934
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ISBN:9781319529307
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Navigating our dynamic digital world
The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of this dynamic course, addressing the most current issues of our time. In this edition, Media & Culture digs deeper than ever before into the impact of the digital revolution, examining the reality of what it means to live, work, and communicate in a connected world where digital is the norm. This edition is now available with Achieve, Macmillan’s courseware platform that sets the standard for powerful learning content, engaging activities, and actionable insights and analytics. An exciting digital-only content update, available in Achieve in December 2023, features three new modules on timely topics: artificial intelligence, social media and mental health, and media guilty pleasures.
Features
Media & Culture’s hallmark critical approach to media literacy introduces students to five steps of the critical thinking and writing process—description, analysis, interpretation, evaluation, and engagement—and applies those stages with critical process exercises in each chapter and in Achieve.
Media & Culture’s storytelling narrative and cultural approach immerse students in the stories and events that have shaped the media and that have had an impact on our shared culture.
Media & Culture explores key topics related to media economics and democracy, including the significance and impact of multinational media systems, the Telecommunications Act of 1996, net neutrality and other media regulations, and the effects of particular mass media on the nature of democratic life.
Learning tools in every chapter help students find and remember the information they need to know. Bulleted lists at the beginning of every chapter give students a road map to key concepts, Media Literacy and the Critical Process boxes model the five-step critical process, Examining Ethics and Global Village boxes spotlight key ethical and global issues, and Chapter Reviews help students study and review for quizzes and exams.
New to This Edition
Now available with Achieve! The Achieve courseware for Media & Culture sets the standard for driving student learning in your course. Achieve brings together an interactive e-textbook, LearningCurve adaptive quizzing and other assessments, media literacy activities, engaging videos, and extensive instructor resources–all within a new, enhanced technology platform.
New! Achieve Digital Update. Available online in December 2023, three new author-created modules explore the latest innovations and complexities inherent in our connected digital world: artificial intelligence, social media and mental health, and media guilty pleasures.
A reframing to reflect the reality of our digital world. Rather than approach the digital revolution as an ongoing realignment that we are just beginning to understand, the Thirteenth Edition acknowledges that digital media culture is firmly established in today’s world and takes steps to analyze and explore what this means and why it matters. Chapters 1 and 2 have been fully revised to reflect this emphasis, with additional coverage throughout.
Centered in the “now,” with a better balance between today and yesterday. Each chapter begins with a new section on the latest developments in the industry today (where we are now) before examining key topics in the industry’s history and why they’re important (how we got here).
Increased emphasis on representation and diverse voices. New coverage includes an introduction to the politics of representation and the impact of media portrayals, a discussion of how journalistic objectivity and newsroom diversity are being reconsidered in light of the racial justice movement, and much more.
"It’s the best U.S. textbook on the subject. It’s the only one that does justice to a critical and cultural approach to the study of media." — Paul Hillier, University of Tampa
"It’s an outstanding text, and the media literacy thread that runs through it absolutely can’t be beat." — Jodi Hallsten Lyczak, Illinois State University
"I have always been impressed with how up-to-date this textbook has been. The discussions of TikTok and COVID-19 are really helpful in ensuring that students recognize they are not reading your average stale textbook." — David Wolfgang, Colorado State University
"I love the media literacy activities. We do as many as we can in class. It is helpful for the students to see how to work through a topic from a critical perspective." — Andrea Mason, Arapahoe Community College
Media & Culture
Thirteenth Edition| ©2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
Digital Options
Achieve
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E-book
Read online (or offline) with all the highlighting and notetaking tools you need to be successful in this course.
Media & Culture
Thirteenth Edition| 2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
Table of Contents
Brief Contents
1. Media, Culture, and Communication: A Critical Approach
Part 1: Interactive Media
2. The Internet and Digital Media
3. Digital Gaming and the Media Playground
Part 2: Sounds and Images
4. Sound Recording and Popular Music
5. Popular Radio and the Origins of Broadcasting
6. Television: From Broadcasting to Streaming
7. Movies and the Power of Images
Part 3: Words and Pictures
8. Newspapers: The Rise and Decline of Modern Journalism
9. Magazines in the Age of Specialization
10. Books and the Power of Print
Part 4: The Business of Mass Media
11. Advertising and Commercial Culture
12. Public Relations and Framing the Message
13. Media Economics and the Global Marketplace
Part 5: Democratic Expression and the Mass Media
14. The Culture of Journalism: Values, Ethics, and Democracy
15. Media Effects and Cultural Approaches to Research
16. Legal Controls and Freedom of Expression
Case Study: A Guide to Identifying Fake News
Media & Culture
Thirteenth Edition| 2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
Authors
Richard Campbell
Christopher Martin
Bettina Fabos
Ron Becker
Media & Culture
Thirteenth Edition| 2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
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Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker | Thirteenth Edition | ©2022 | ISBN:9781319365783
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Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker | Thirteenth Edition | ©2022 | ISBN:9781319365790Lecture Slides for Media & Culture (Online Only)
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Media & Culture
Thirteenth Edition| 2022
Richard Campbell; Christopher Martin; Bettina Fabos; Ron Becker
Related Titles
The Essential Guide to Visual Communication
Ryan McGeough | First Edition | 2019 | ISBN:9781319094171Media & Culture
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Videos
Authors Christopher Martin & Bettina Fabos Talk A.I. In a Changing World
Authors Christopher Martin & Bettina Fabos Talk Social Media's Effect on Mental Health
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