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The Essential Guide to Rhetoric
Second Edition| ©2018 William M. Keith; Christian O. Lundberg
The Essential Guide to Rhetoric is a useful tool for students who need a brief, topical introduction to the field of rhetoric. This concise book covers both classic and modern rhetorical theory for students and professors who want to gain a further understanding of rhetoric and its pract...
The Essential Guide to Rhetoric is a useful tool for students who need a brief, topical introduction to the field of rhetoric. This concise book covers both classic and modern rhetorical theory for students and professors who want to gain a further understanding of rhetoric and its practical applications. This guide provides an easy-to-read, jargon-free look at rhetorical theory and how it can be used to supplement an education in communication and public speaking.
This guide and other guides in the Essential Guide series were developed to complement a wide variety of communication texts and course needs, offering instructors flexible options to add additional content or emphasis areas to their courses. The Essential Guides can be purchased on their own, packaged at a discount with other Bedford/St.Martin’s texts, or used as part of a custom option.
ISBN:9781319094195
Read and study old-school with our bound texts.

A compact resource to make rhetoric coverage easy.
The Essential Guide to Rhetoric is a useful tool for students who need a brief, topical introduction to the field of rhetoric. This concise book covers both classic and modern rhetorical theory for students and professors who want to gain a further understanding of rhetoric and its practical applications. This guide provides an easy-to-read, jargon-free look at rhetorical theory and how it can be used to supplement an education in communication and public speaking.
This guide and other guides in the Essential Guide series were developed to complement a wide variety of communication texts and course needs, offering instructors flexible options to add additional content or emphasis areas to their courses. The Essential Guides can be purchased on their own, packaged at a discount with other Bedford/St.Martin’s texts, or used as part of a custom option.
Features
New to This Edition
- A new section on “Figures, Tropes, and Memes” that explains how rhetoric and speech patterns still play a large role in today’s world
- A reorganization of the “Proofs: Ways of Being Persuasive” section to include, enthymemes and examples to give students understanding beyond the foundation of logos, ethos, and pathos
- A new section entitled “A Rhetorical Vision of Argument” that includes Stephen Toulmin’s classic model of argument that will helps students better understand real-world applications of argument

The Essential Guide to Rhetoric
Second Edition| ©2018
William M. Keith; Christian O. Lundberg
Digital Options

The Essential Guide to Rhetoric
Second Edition| 2018
William M. Keith; Christian O. Lundberg
Table of Contents
PrefacePART 1 Rhetoric in Theory
1. The Rhetorical Tradition
Defining Rhetoric
Rhetoric in Practice
The Origins of Rhetoric
Rhetoric Today
2. Rhetoric and the Audience
The Audience’s Role
Classical Strategies for Thinking about Audiences
Are Audiences Made or Found?
From Audiences to Publics
Adapting to Audiences and Publics
The Role of Language
Ethics, Audiences, and Publics
3. Situations and Speech Types
Aristotle’s Three Types of Speeches
Cicero and the Speaker’s Intent
Looking beyond Classifications
PART 2 Rhetoric in Action
4. Argument and Persuasion
Proofs: Ways of Being Persuasive
Topoi: Tools for Discovering Arguments
Stock Issues
Fallacies
Challenging Traditional Rhetoric’s Focus on Logos
A Rhetorical Vision of Argument
5. Organization
Organizational Patterns
Parts of a Speech
Sample Speech
6. Style
Figures
Tropes
7. Rhetoric in Contemporary Life
Rhetoric and Public Speaking
Rhetoric and Online Communication
Rhetoric and Reasonable Politics
Glossary
Notes
Index

The Essential Guide to Rhetoric
Second Edition| 2018
William M. Keith; Christian O. Lundberg
Authors

William M. Keith

Christian O. Lundberg

The Essential Guide to Rhetoric
Second Edition| 2018
William M. Keith; Christian O. Lundberg
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