First Day of Class
Over the past years, professors, booksellers, and publishers have all noted that fewer and fewer students are opting to purchase their course materials, with recent industry research indicating that as many as 1 of every 5 students does not buy the assigned
material. The negative results have impacted not only student preparedness, success, and retention.
So what are we doing to help?
MPS has been working hard to partner with campus bookstores to ensure students are prepared for their courses. We believe that next to the instructor, a well-designed and thoroughly researched textbook and its supplements are the most valuable and reliable
learning resources college students have at their disposal. Therefore, we want to help students understand the value of textbooks, and in turn, enhance their classroom experiences and performances.
MPS (Bedford/St. Martin's, W. H. Freeman, and Worth Publishers) launched its First Day of Classes initiative years ago to help communicate the importance of course materials and to help professors, bookstore managers and students.
To learn more about this program or to gain access to tools for your store, click
contact your local sales rep for help.