Find what you need to succeed.
- Home
- Psychology
- Introduction to Design and Analysis
Introduction to Design and Analysis
A Student's HandbookSecond Edition| ©1992 Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
Introduces undergraduates to the design and statistical analysis of common experiments. Concepts are explained with step-by-step descriptions, worked examples, and an extensive series of exercises. Written for students who meet the standard quantitative prerequisites for entry into most co...
Introduces undergraduates to the design and statistical analysis of common experiments. Concepts are explained with step-by-step descriptions, worked examples, and an extensive series of exercises. Written for students who meet the standard quantitative prerequisites for entry into most colleges and universities.

Introduces undergraduates to the design and statistical analysis of common experiments. Concepts are explained with step-by-step descriptions, worked examples, and an extensive series of exercises. Written for students who meet the standard quantitative prerequisites for entry into most colleges and universities.
Features
New to This Edition

Introduction to Design and Analysis
Second Edition| ©1992
Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
Digital Options

Introduction to Design and Analysis
Second Edition| 1992
Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
Table of Contents
I. Experimental Design and Preliminary Data Analysis
1. Introduction to Experimental Design
2. Preliminary Design Analysis
II. The Analysis of Single-Factor Experiments
3. The Logic of Hypothesis Testing
4. Calculating the F Ratio
5. Evaluating the F Ratio
6. Analytical Comparisons in the Single-Factor Design
7. Estimating Population Means and Effect Size
8. Errors of Hypothesis Testing and Statistical Power
9. Introduction to the Analysis of Factorial Experiments
III. The Analysis of Factoral Designs
10. Analytical Comparisons in the Factorial Design
IV. The Analysis of Within-Subject Designs
11. The Single-Factor Within-Subjects Design
12. The Mixed Within-Subjects Factorial Design
13. The Two-Factor Within-Subjects Design
V. Additional Statistical Procedures
14. Analysis of Categorical Data
15. Correlation and Regression
16. Additional Topics: Nonexperimental Research, Using the Computer, and Areas of Further Study
Appendixes
Glossary
References
Indexes
1. Introduction to Experimental Design
2. Preliminary Design Analysis
II. The Analysis of Single-Factor Experiments
3. The Logic of Hypothesis Testing
4. Calculating the F Ratio
5. Evaluating the F Ratio
6. Analytical Comparisons in the Single-Factor Design
7. Estimating Population Means and Effect Size
8. Errors of Hypothesis Testing and Statistical Power
9. Introduction to the Analysis of Factorial Experiments
III. The Analysis of Factoral Designs
10. Analytical Comparisons in the Factorial Design
IV. The Analysis of Within-Subject Designs
11. The Single-Factor Within-Subjects Design
12. The Mixed Within-Subjects Factorial Design
13. The Two-Factor Within-Subjects Design
V. Additional Statistical Procedures
14. Analysis of Categorical Data
15. Correlation and Regression
16. Additional Topics: Nonexperimental Research, Using the Computer, and Areas of Further Study
Appendixes
Glossary
References
Indexes

Introduction to Design and Analysis
Second Edition| 1992
Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
Authors

Geoffrey Keppel
Geoffrey Keppel was Professor Emeritus of psychology at the University of California, Berkeley. During his 47 years at UC Berkeley, Keppel served as dean of social sciences, chair of the Department of Psychology and director of the Institute of Human Learning. His accolades include a Distinguished Teaching Award in 1993 and, at the time of his retirement in 1994, the prestigious Berkeley Citation.
Keppel’s research expanded the understanding of what causes humans to forget. Along with his mentors, UC Berkeley psychologist Leo Postman and Northwestern University psychologist Benton Underwood, Keppel demonstrated that forgetting is the result of interference from a variety of sources, including past memories, various aspects of the current memory, and new memories.
Keppel’s research expanded the understanding of what causes humans to forget. Along with his mentors, UC Berkeley psychologist Leo Postman and Northwestern University psychologist Benton Underwood, Keppel demonstrated that forgetting is the result of interference from a variety of sources, including past memories, various aspects of the current memory, and new memories.

William H. Saufley

Howard Tokunaga

Introduction to Design and Analysis
Second Edition| 1992
Geoffrey Keppel, University of California, Berkeley; William H. Saufley, University of California, Berkeley; Howard Tokunaga, State University of California, San Jose
Related Titles
Available Demos
Select a demo to view:

We are processing your request. Please wait...
